About this role
Strategy & Growth
Own the digital marketing strategy for Freshservice, driving MQCs, pipeline, and revenue targets Define channel mix and investment strategy across paid search, social, display, video, and programmaticMake key budget allocation decisions to maximize ROI across the full funnel Identify growth opportunities and translate them into actionable, prioritized campaign plansAd Platform Expertise & AI-Driven Execution
Lead strategy and execution across Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360Stay ahead of platform changes and AI-native features (smart bidding, Performance Max, AI creative tools) and apply them to drive efficiencyLeverage automation and AI tooling to run a leaner, faster, and higher-performing demand gen engineDrive continuous experimentation on creative, audience, and bidding strategies to improve performanceAnalytics, Measurement & Budget Management
Own reporting, dashboards, and performance readouts for the digital marketing functionManage the Annual Operating Plan (AOP), budget tracking, and forecasting for the teamBuild a rigorous measurement framework that connects digital activity to MQCs, pipeline, and revenuePartner with Analytics to ensure clean attribution, accurate tracking, and actionable insightStakeholder Management
Build and maintain strong working relationships with Sales, Marketing, Web, Ops, Analytics, and PMMDeliver exec-ready reviews and readouts that clearly communicate performance, strategy, and trade-offsAlign cross-functional teams around shared goals, timelines, and campaign plansRepresent the digital marketing function in leadership and planning forumsPeople Leadership
Lead, mentor, and develop a team of digital marketers, investing in their growth and career progressionProvide clear direction on key initiatives and projects so the team can execute with confidenceFoster a culture of performance, accountability, and continuous learning within the teamRemove blockers, set priorities, and ensure the team is focused on the highest-impact work 10+ years in digital marketing, with at least 4 years in a leadership or senior manager roleProven track record of driving pipeline and revenue through paid digital channels in a B2B SaaS environmentDeep hands-on experience with Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360Strong understanding of how AI and automation are evolving across ad platforms and the ability to operationalize these capabilitiesExcellent analytical skills with experience owning budgets, forecasting, and AOP planningStrong people manager with a genuine investment in team development and performanceAbility to produce exec-ready reporting and communicate clearly with senior stakeholders Experience working cross-functionally across Sales, Marketing, Ops, Analytics, and PMM At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.