About this role
At SafetyWing (YC W18) , we’re building a global social safety net for remote workers—simple health, insurance, and retirement products designed to replace national welfare systems. Our mission is to remove geographical borders as a barrier to equal opportunity and freedom for everyone. If we succeed, we believe this will be one of the most important tasks of our time. We're looking for a Lifecycle Marketing Manager to own the customer journey across our products. You’ll own upsell and retention through email marketing, across both our B2C and B2B products. Today, many lifecycle initiatives are owned by different teams. Your mission is to bring them together into a thoughtful customer journey that feels personal, timely, and helpful. 💻 Your responsibilities will include: Own and execute our lifecycle marketing strategy across all products, including new launches Ensure we communicate in a way that is aligned with our values and our voice Analyze campaign performance and continuously improve upsell, conversions, and retention Identify and implement lifecycle automations to improve customer experience Develop customer segmentation strategies inside HubSpot and maintain Hubspot hygiene