About this role
At SafetyWing (YC W18) , we’re building a global social safety net for remote workers—simple health, insurance, and retirement products designed to replace national welfare systems. Our mission is to remove geographical borders as a barrier to equal opportunity and freedom for everyone. If we succeed, we believe this will be one of the most important tasks of our time. We're looking for a Lifecycle Marketing Manager to own the customer journey across our products. Email marketing will be your primary responsibility. You'll design onboarding experiences, lifecycle automations, segmentation strategies, nurture campaigns, and CRM systems that help customers understand our products, get more value from them, and stay with us longer. You'll work across both sides of our business: Consumer products for digital nomads, expats, and long-term travelers Healthcare plans for globally distributed companies and their employees Today, many lifecycle initiatives are owned by different teams. Your mission is to bring them together into a thoughtful, data-informed customer journey that feels personal, timely, and genuinely helpful. If you enjoy combining psychology, writing, analytics, automation, and experimentation, you'll have an enormous impact here. 💻 Your responsibilities will include: Own our lifecycle marketing strategy across all products Build and optimize onboarding email journeys for new customers Manage recurring email communications, announcements, newsletters, and campaigns Create lifecycle automations, like sending content related to web pages visited, or reminding people to book a demo after a webinar Develop customer segmentation strategies inside HubSpot Maintain CRM health, email lists, preferences, suppression, and lifecycle stages Work with Product Marketing to launch new products and features through email Partner with Product, Design, Copywriting, and Marketing Operations to improve customer communications Analyze campaign performance and continuously improve open rates, click-through rates, conversions, and retention Identify opportunities throughout the customer journey where automation can improve the customer experience Help establish lifecycle marketing as a dedicated function at SafetyWing