About this role
Edenred, together with Reward Gateway, are a global market leader in benefits and employee engagement. We help our clients and their leaders to transform employee experience that will attract, engage and retain top talent through employee benefits, strategic reward and recognition, well-being, and much more. With our shared missions of ‘Making the World a Better Place to Work' and ‘Enriching Connections, For Good’, you’ll be contributing to improving employee engagement and building better, stronger and more resilient organizations to improve people’s daily lives. Our shared mission guides our every action and charts a sustainable path to a better future. Your Role in our Mission: The Benefits Marketing Manager – US is responsible for generating new logo demand for our commuter benefits offerings. As an individual contributor, you will leverage your expertise in targeted email and paid advertising marketing, as well as virtual and in-person events, out of home (OOH) advertising, and account-based marketing (ABM) campaigns to drive new logo sales. Your ability to collaborate effectively with cross-functional teams, analyze performance, and optimize programs will be essential for success in this role. Demand Generation & Pipeline Acceleration: Work closely with the Director of Growth Marketing to develop and execute multi-channel field marketing programs, including events, digital campaigns, and email that drive lead generation and progression of pipeline. Events: Plan and execute field marketing events (owned and sponsored), including webinars, industry conferences, and any additional activations in partnership with the Marketing Events Contractor. Measure event effectiveness and optimize future events based on quantitative data and qualitative inputs. Budget and Invoice Management: Maintain and ensure accuracy in US Marketing budget by managing invoice and PO process, updating actuals, and working closely with wider team to keep dollar amounts up to date and correct. Performance Analysis and Optimization: Track and analyze field activity performance to measure ROI and identify trends. Use data insights to optimize marketing strategies and tactics, making data-driven recommendations for improvements. Prepare regular reports on field marketing activities and results, highlighting key performance indicators and achievements. Collaboration and Communication: Collaborate closely with sales teams to identify the most impactful activities for new logo acquisition and support sales opportunity progression. Work effectively with cross-functional teams, including marketing, product, and sales. Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results.