About this role
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Position Overview
We are seeking a creative and tech-savvy Social Media Manager to lead our digital presence across multiple platforms. This role requires a blend of design expertise, compelling copywriting, and video editing skills to create engaging content that drives audience growth and brand awareness. The ideal candidate thrives in a fast-paced environment and stays ahead of emerging AI tools and social media trends.
Key ResponsibilitiesContent Creation & Design
Design eye-catching graphics, carousels, and visual assets using Canva for daily social media postingCreate engaging short-form video content using CapCut and Creatify.ai for Instagram Reels, TikTok, and FacebookDevelop both organic and paid advertising content optimized for each platform's specificationsMaintain brand consistency across all visual content while adapting to platform-specific best practicesCopywriting & Strategy
Write compelling, on-brand copy for Instagram, Facebook, Twitter, and TikTok that drives engagement and conversionsCraft platform-specific messaging that resonates with target audiences and encourages interactionDevelop captions, hashtag strategies, and calls-to-action that maximize reach and engagementAdapt tone and voice for different platforms while maintaining overall brand identityVideo Production & Editing
Edit short-form and long-form video content for organic posts and paid advertising campaignsAdd captions, transitions, effects, and music to enhance video appeal and accessibilityOptimize video content for various platform specifications and audience preferencesCollaborate with internal teams to capture and produce video assetsAI Tool Integration & Innovation
Stay current with rapidly evolving AI tools for content creation, copywriting, and designExperiment with and implement new AI technologies to improve content quality and production efficiencyEvaluate emerging tools and recommend adoption when they add value to the workflowTrain team members on new AI tools and best practicesSocial Media Management
Schedule and publish content across all social media platformsMonitor engagement, respond to comments, and foster community interactionAnalyze performance metrics and adjust strategy based on data insightsStay informed on platform updates, algorithm changes, and trending content formatsRequirements
Required QualificationsTechnical Skills:
Proficiency in Canva for graphic design and social media templatesExperience with CapCut and Creatify.ai for video editing and creationStrong understanding of Instagram, Facebook, Twitter, and TikTok best practicesComfortable learning and adapting to new AI-powered design and content tools quicklyCreative Skills:
Exceptional copywriting ability with platform-specific expertiseStrong visual design sense and understanding of brand aestheticsVideo editing capabilities for both organic content and paid advertisingAbility to create content that balances creativity with strategic objectivesProfessional Attributes:
Self-starter with excellent time management and organizational skillsData-driven mindset with ability to analyze metrics and optimize performanceStrong communication skills and collaborative team playerAdaptable and eager to learn in a rapidly changing digital landscapePreferred Qualifications2+ years of experience managing social media accounts professionallyPortfolio demonstrating design, copywriting, and video editing workExperience running paid social media advertising campaignsKnowledge of social media analytics tools and reportingUnderstanding of SEO and content marketing principlesExperience with additional design or editing software (Adobe Creative Suite, Final Cut Pro, etc.)Benefits
Remote Working for US Company Exposure to new technology & trend Competitive Salary