About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.
Our client is a mobile app growth company that acquires, scales, and builds subscription-based applications. We take a high-touch, value-added approach to growing our portfolio of mobile apps through data-driven marketing and optimization strategies. They are seeking a results-driven Junior Media Buyer to manage and optimize paid advertising campaigns across Meta and TikTok platforms for our subscription-based app portfolio. This role is ideal for someone who thrives in a fast-paced environment and has a passion for mobile app growth and performance marketing.
Key Responsibilities
Campaign Management & Optimization
Plan, launch, and manage paid media campaigns across Meta (Facebook/Instagram) and TikTokOptimize campaign performance to achieve target KPIs including CPA, ROAS, CTR, CPM, and CPIConduct A/B testing on ad creatives, audiences, and campaign strategiesMonitor daily performance metrics and make data-driven optimization decisionsScale winning campaigns while maintaining efficiency targetsPerformance Analysis & Reporting
Track and analyze key performance metrics on a daily basisProvide regular performance reports with actionable insights and recommendationsIdentify trends, opportunities, and areas for improvementWork with Mobile Measurement Partners (MMPs) to track and attribute conversions accuratelyStrategy & Collaboration
Develop audience targeting strategies based on user behavior and subscription funnel dataCollaborate with creative teams to develop high-performing ad contentStay current with platform updates, best practices, and industry trendsContribute to overall growth marketing strategy and initiativesRequirements
1-3 years of hands-on experience managing paid media campaigns on Meta and TikTok platformsFamiliarity with mobile app marketing, including: Mobile Measurement Partners (MMPs) such as Appsflyer, Adjust, or BranchSubscription funnel mechanics and optimizationApp install campaigns and user acquisition strategiesExperience with Shopify or e-commerce platformsStrong analytical skills with proven ability to track, interpret, and optimize based on performance metrics (CPA, ROAS, CTR, CPM, CPI)Ability to work independently and take ownership of campaigns in a fast-paced environmentExcellent communication skills with ability to clearly articulate performance insights and recommendationsAvailable to work in PST or EST timezone
Preferred Qualifications
Experience with subscription-based app businessesKnowledge of additional advertising platforms (Google UAC, Apple Search Ads)Familiarity with creative testing frameworks and methodologiesExperience working with attribution and analytics toolsBackground in mobile gaming or consumer apps