About this role
Sales Planning • To develop branch sales plans in line with regional sales plans.
• To identify sales opportunities, formulate and manage execution of sales plans and campaigns.
• To acquire new leads (e.g. through corporate talks, networking with agents, lawyer, developers)
• To assign sales leads and referrals (if any) to sales team and ensure prompt attendance and follow up is taken.
• To effectively manage the target setting and cascading processes by:
- Reviewing sales target for branch sales team jointly with Regional Director.
- Allocating and communicating targets to branch sales team.
Sales / Operations Management • To manage branch sales team to deliver optimal performance by:
─ Performing all institutionalised DRM and sales management routine according to the required frequency.
─ Motivating, coaching and counselling branch team.
─ Monitoring team's performance and exploring opportunities to improve perfomance levels.
─ Ensuring sales team is updated on latest product information and sales effectiveness techniques (i.e. engage Segment Support to conduct Sales Clinics)
• To manage day-to-day branch operational and physical activites.
• To resolve operational and admnistrative issues and escalate all critical or unresolved issues to Regional Director.
Sales Execution • To approve fully collaterised personal loans (e.g, OD, ASB) up to RM1,000,000
• To approve FD rate exceptions (max. 5 basis points)
Customer Relationship • To develop and implement strategies to improve customer waiting time and deliver high Service Quality
• To build and maintain long term and profitable relationship with key customers, including major depositors and valued customers.
• To resolve customer and sales team-related issues and escalate all crictical or unresolved issues to the RD.
• To actively obtain feedback from customers and branch sales team on areas of improvement (e.g. product, process, pricing, competitor information) and channel feedback to RD.
• To ensure turnaround times for credit applications, approvals, and disbursement are within required service levels.
Compliance • To manage annual financial budgets, monitor budget utilisation and profitability of branch through effecitve asset and human capital management.
• To comply with all reporting requirements including:
- AMLA (daily) & SHARP (daily via system, review of digital video recording forthightly) to be submitted to MOS
- Branch Services/ Merchandising and Housekeeping Audit (monthly) to be submitted to MOS
- Monthly Feedback Reporting to be submitted to RD and
- Branch monthly minutes of meeting to be submitted to RD and MOS.
• To ensure branch team adheres strictly to CIMB policies and procedures, including credit control procedures, audit compliances and BNM guidelines
• To maintain strict control over credit risk:
─ Appropriately use of approval authority for daily overdrawan amounts, waivers of late charges.
─ Reviewing and recommending credit applications with strict adherence to CIMB Bank's credit policy
─ Act as a Chairman of the branch OSHA Committee
People Management • To participate in the selection and recruitment of branch team members
• To conduct formal performance appraisal and perform career planning for branch team members (e.g. recommendation for promotion, training needs and internal transfer).
• To ensure branch team members attend designated training
• To manage branch sales team to deliver optimal performance by coaching, motivating and exploring opportunites to improve performance level.
• To provide leadership and guidance to all branch staff to ensure effective coordination and drive cost selling activities.
• To maintain an environment which promote success, teamwork and professional growth