About this role
ABOUT THE ROLE: We are seeking a dynamic and commercially driven marketing professional to support the positioning and leasing success of Hysan’s Grade A office portfolio. This role plays a critical part in shaping the market presence of our office developments, driving tenant engagement, delivering integrated marketing initiatives that enhance asset value and occupancy performance, and driving cross-portfolio synergies. The incumbent will lead end-to-end marketing strategies and execution to support leasing activities, elevate brand positioning, and strengthen stakeholder engagement across the office portfolio. RESPONSIBILITIES: • Lead the planning and execution of office tenants' engagement strategies, including curated networking events, community-building initiatives, and experiential activations, to strengthen tenant relationships and enhance overall workplace experience. • Develop thematic event series, partnerships, and content-driven experiences (such as wellness, sustainability, business insights, and lifestyle) that encourage regular participation and deepen tenant engagement. • Develop and implement integrated marketing strategies to support office leasing, with a focus on positioning, tenant acquisition, and brand differentiation. • Plan and execute multi-channel programs including digital, content, PR, events, and partnerships to maximize exposure to target segments. • Lead the creation of high-quality marketing materials including brochures, presentations and digital content aligned with Hysan’s brand standards. • Manage external agencies (creative, media, PR) and vendors to ensure timely delivery and high-quality output. • Handle office tenants’ enquiries on marketing support in a timely and professional manner, providing advice, tools, and collaborative solutions to help tenants promote their businesses and maximise visibility within the office community. • Monitor campaign performance, market trends, and competitor activities to provide insights and optimize marketing effectiveness. • Contribute to cross-portfolio marketing synergies, including integration with retail and loyalty platforms where relevant. • Support retail marketing campaigns and engage office community with Lee Gardens’ retail offerings. • Undertake ad hoc projects and strategic initiatives as assigned by management. REQUIREMENTS: • Degree in Marketing, Communications, Business, or related disciplines. • Assistant Manager: Minimum 6–10 years of relevant experience, preferably in property or B2B marketing, office leasing, or integrated marketing roles. • Senior Officer: 4-5 years of relevant experience, preferably in property or B2B marketing, office leasing, or integrated marketing roles. • Strong understanding of Hong Kong office market dynamics and tenant expectations is highly preferred. • Proven experience in developing and executing 360-degree marketing campaigns with measurable business impact.