About this role
Redo is building the most comprehensive platform for ecommerce growth. We help merchants personalize every step of the buyer journey to maximize profit and lifetime value. From returns to warranties, order tracking, post-purchase comms, and beyond, our AI-native suite replaces fragmented point solutions with a unified platform that boosts customer experience, retention, and revenue. About the Role We’re hiring a Product Marketing Manager focused on one thing: driving upsell and cross-sell opportunities from our customer base . You will work at the intersection of product, sales, and marketing to improve how customers understand and adopt our platform. Your primary goal will be to make it easier for merchants to say "yes" to more of Redo. You’ll enable the sales team with better content, automate education moments that create pipeline, and strengthen how we position our products in the context of the full platform. You’ll also play a key role in laying the foundation for our product-led growth motion. This is a hands-on role for a creative, self-sufficient marketer who thrives on both strategy and execution. What You’ll Do Revenue Expansion Create assets and campaigns that surface the value of additional Redo products Collaborate with CS and sales to generate expansion conversations Build systems for automating upsell opportunities across lifecycle and in-product touch points Messaging and Positioning Own product messaging and positioning across the full suite Clearly communicate how each tool connects to broader merchant goals Continuously refine language and narratives based on buyer insights Sales Enablement Develop battle cards, product sheets, pitch decks, and ROI calculators Help reps confidently position multi-product solutions and close faster Collaborate closely with sales on what tools and content are working PLG and Product Education Create onboarding and in-app prompts to highlight adjacent tools Design product tutorials, use case explainers, and value-oriented guides Content Creation Write and design high-quality marketing assets independently Develop visual content in tools like Figma or Canva without needing a designer Ensure consistency across educational and sales materials About You 3–6 years of experience in product marketing, lifecycle, or content-driven GTM roles Proven track record of owning messaging and driving product adoption Ability to think like a strategist and execute on your strategies Comfortable collaborating cross-functionally and directly with sales Deep understanding of buyer personas and value-based positioning Bonus: Background in ecommerce tech or DTC tools Bonus: Experience contributing to or building a PLG motion Success Looks Like Increase in upsell and cross-sell pipeline from existing customers Measurable adoption growth across key products Higher win rates attributed to improved enablement materials Sales team usage and satisfaction with your content Foundational blocks in place for a PLG and self-serve motion Why Join Redo? Fast-growing team solving real merchant problems with real traction Environment with high ownership and low bureaucracy A platform approach that gives marketers and builders real storytelling range Clear impact on revenue and customer happiness