About this role
Join Trusted Shops – Europe's Leading Trust Platform Trusted Shops develops innovative SaaS solutions that empower more than 40 million consumers and over 30,000 businesses across Europe. Our portfolio includes the Trusted Shops Trustbadge®, Buyer Protection solutions, customer review management, and the eTrusted Experience Feedback Platform. For more than 25 years, our mission has been simple: building trust in digital commerce and strengthening relationships between businesses and consumers. To strengthen our Digital Business & Automation Team , we are looking for an experienced and creative: Email Marketing & Content Specialist (f/m/d) Your Impact As part of our Digital Business & Automation Team, you will design and optimize scalable customer communication programs that drive customer engagement, retention, and growth. Using marketing automation, customer insights, and data-driven decision-making, you will support our self-service business through high-performing email campaigns and compelling content experiences. Your Responsibilities Plan, create, execute, and optimize email marketing campaigns across the entire customer lifecycle. Develop engaging and conversion-focused content for emails, landing pages, customer journeys, and marketing campaigns . Build, manage, and optimize HubSpot workflows, campaigns, templates, and automation processes . Ensure excellent campaign execution through quality assurance (QA), audience segmentation, personalization, and customer targeting . Analyze campaign performance using KPIs and reporting dashboards and conduct A/B testing to improve open rates, click-through rates, engagement, and conversions. Collaborate with cross-functional teams including Marketing, Product, Customer Success, and Sales to translate business objectives into impactful customer communications. Contribute to customer retention and lifecycle marketing initiatives that improve customer experience and long-term value.