About this role
Group O Marketing is seeking a highly organized and detail-oriented Product Marketing Manager to shape Engagement & Revenue Marketing Strategy for genre-specific subscription plan subscribers. This role will be responsible for driving engagement with linear and premium content across genre subscription plan products to increase base package and bolt-on revenue and reduce subscriber churn. Requires the ability to manage strategic campaigns across Email, SMS, dotcom and in-app; including learning new platform capabilities to deliver automated in-app journeys (leveraging Braze CRM). This role will work cross functionally with key stakeholders (governance, CRM, Engagement Marketing, Revenue Marketing) to develop modern marketing strategies that drive product engagement, retention and revenue opportunities. They will lead various initiatives with a focus on automation and personalization to optimize across multiple KPIs. The ideal candidate: Works proactively and relatively independently to develop an initiative roadmap The ideal candidate will experience campaign development and marketing campaign strategies in an automated environment. The key goal is to reduce churn Develops lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre subscription plan subscribers Acts as the Marketing lead for Genre Plan strategies, representing the team’s best interests and exhibit best practices while operating in cross-functional work streams Develops a close feedback loop to team/marketing leadership for program updates and to overcome obstacles as needed Has a focus on effective customer communication, automation-first mindset, and solution-oriented thinking Can manage multiple priorities to oversee and collaborate on various campaign initiatives at the same time Launches strategies with measurement plans in mind to enable performance tracking against KPIs (product engagement, revenue, and subscriber retention) Uses customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys Expert in marketing strategy in creating marketing campaigns in Braze Functionality in Braze is most important with in-app marketing This role requires close partnership with analysts and stakeholders to develop testing strategies and demonstrate incremental value (i.e. churn mitigation, product engagement, campaign conversion.) They will have ownership over campaign performance and support business cases (cost / benefit analysis) to drive value for the subscriber base and the enterprise.