About this role
Group O is seeking a highly organized and detail-oriented Product Marketing Manager that's strategic in shaping Retention Strategy and Project Delivery for genre-specific subscription plan subscribers. This role will be responsible for developing & delivering technical strategies to reduce churn. They will need to identify and launch new churn reduction testing strategies for a subscription-based service. Requires the ability to build and communicate effectively strategies that require development by IT and Engineering including offer framework development and other churn prevention capabilities. This role will work cross functionally with key stakeholders (governance, CRM, Engagement Marketing, Revenue Marketing) to develop modern marketing strategies that drive product engagement, retention and revenue opportunities. They will lead various initiatives with a focus on automation and personalization to optimize across multiple KPIs. The ideal candidate: Works proactively and relatively independently to develop an initiative roadmap Develops lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre subscription plan subscribers Acts as the Marketing lead for Genre Plan strategies, representing the team’s best interests and exhibit best practices while operating in cross-functional work streams Develops a close feedback loop to team/marketing leadership for program updates and to overcome obstacles as needed Has a focus on effective customer communication, automation-first mindset, and solution-oriented thinking Can manage multiple priorities to oversee and collaborate on various campaign initiatives at the same time Launches strategies with measurement plans in mind to enable performance tracking against KPIs (product engagement, revenue, and subscriber retention) Uses customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys This role requires close partnership with analysts and stakeholders to develop testing strategies and demonstrate incremental value (i.e. churn mitigation, product engagement, campaign conversion. They will have ownership over campaign performance and support business cases (cost / benefit analysis) to drive value for the subscriber base and the enterprise.