About this role
Marketing Operations Specialist
Position Description: The Marketing Operations Specialist has a high level of technical knowledge and experience in one or more IT-related areas for the organization. This position's scope of responsibility includes providing technical support and assistance to departments, faculty, staff, and students with the use of software applications, customized applications, systems support, and websites, etc. This position assists the Lead Marketing Operations Strategist in the implementation and effective utilization of marketing technology platforms to support operational goals. This position uses operational knowledge to help enhance business effectiveness, follow workflows and contribute to strategic communications outcomes.
Major/Essential Functions: • Supports and assists operational workflows for marketing and communications projects. • Supports marketing operations systems by implementing and supporting technologies and by carrying out other tasks related to Marketing & Communications processes and policies. • Assists in the implementation, utilization and support of marketing technology platforms, including on-demand technical assistance to Marketing & Communications employees. • Creates and maintains documentation for marketing operations processes, technology implementations and best practices. • Ensures operational alignment between marketing strategies and technological capabilities. • Supports set up of workstations, including, but not limited to, contributing to computer inventory and surplus, software installation, hardware diagnostics, computer encryption, and troubleshooting hardware and software issues for Mac and PC systems. • Facilitate operational integration between marketing platforms, CRM systems and content management tools. • Provide hardware and software support and maintenance, including, but not limited to, laptops, printers and lab equipment. • Troubleshoot operational issues and implement solutions to enhance productivity. • Train team members on operational protocols, workflow systems and technology platforms. • Help implement new marketing operations, processes or technologies. • Interface with Information Technology as needed to troubleshoot or implement technical requirements.
Preferred Qualifications: • Advanced knowledge in IT Security practices and IT workflows • Certifications in IT Security, IT, or networking fields • Experience with MSSQL, PowerBI, Microsoft Flow automation • IT Systems Administration experience • Experience in project coordination • Experience with CRM systems, content management platforms and analytics tool
Required Qualifications: Bachelor's degree with coursework in computer science, MIS, IT, or other related area plus five years related full-time paid experience OR a combination of related education and/or experience.
About the Department and/or College: In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.
Safety Information: Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.
Pay Statement: Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.
About the University: Founded in 1923, Texas Tech University began with a mission to serve the needs of West Texas, but its impact has always reached far beyond. Today, Texas Tech, located in Lubbock (pop. 300,000+), is home to a vibrant community of more than 42,000 students.Texas Tech's 1,800-acre campus showcases Spanish Renaissance architecture and is home to one of the country's largest public art collections. Its 13 colleges include a prestigious School of Law and a distinguished School of Veterinary Medicine. These programs equip students with the skills and knowledge needed to excel in their respective fields. Built on the values of West Texas — hard work, grit and authenticity — the university graduates students who are deeply engaged in service to their communities and well-positioned to succeed in the world. Texas Tech is committed to achieving research and scholarly accomplishments that compare favorably to the member institutions of the Association of American Universities (AAU). For more than 100 years, Texas Tech has been a premier destination for those seeking a world-class education and a unique, personalized experience as a member of the Red Raider family.
Knowledge, Skills, and Abilities: • Willingness to explore marketing technology ecosystems and how they support operational goals • Proven ability to develop, document and implement standardized processes across functional areas • Excellence in cross-functional collaboration • Adaptability and forward-thinking approach to marketing operations and emerging technologies • Knowledge of best practices in computer security, Microsoft 365 services, and security standards is a plus • Self-starter, capable of working independently and with teams • Ability to communicate effectively, both orally and in writing • Proven ability to establish and maintain effective working relationships • Basic knowledge of IT Troubleshooting and IT Security practices • Ability to interact well with others and maintain professional relationships