About this role
Your mission <strong>About Holidog</strong><br><br>Holidog connects millions of pet owners with trusted sitters for boarding, walks, and home visits across Europe. Our ambition is bold: double the company and become the #2 global platform in pet care. We are building a product designed to grow internationally from day one, simplifying pet care at scale.<br><br><strong>About the role</strong><br><br>We are looking for a senior, product-minded CRO expert to build and own our experimentation engine across Product, Data and Technology. This is not a traditional CRO role. You will:<br><br>Build a structured experimentation system from idea to execution<br>Identify the highest-impact growth opportunities across the customer journey<br>Challenge product, UX and business decisions using data<br>Help teams prioritise what should actually be built<br><br>You will work closely with Product, Tech, Design and Leadership in a fast-paced, iterative environment where decisions are driven by experimentation rather than opinion.<br><br>About the product & the way we work<br>C2C marketplace (web app, mobile app coming next)<br>Product fully developed with AI assistance<br>Continuous product evolution through short iterations<br>No rigid experimentation roadmap — priorities evolve with data and business context<br>Multiple teams contributing ideas across Product, Marketing and Operations<br>Internal AI tools accelerating analysis, research and product development<br>The value we expect from you<br><br><br> Your profile We are not looking for someone who simply runs A/B tests. We want someone who can:<br><br>Understand the product and business deeply<br>Build a scalable experimentation process<br>Turn data into clear product decisions<br>Balance product, UX, marketing and technical considerations<br>Help the company focus on the initiatives that create the highest business impact<br><br><strong>Your responsibilities</strong><br><strong><br></strong>Build and own Holidog's CRO operating system<br>Create a framework to collect, organise and prioritise ideas across teams<br>Define hypotheses, success metrics and experimentation plans<br>Identify opportunities across acquisition, activation, conversion, retention and marketplace performance<br>Analyse user behaviour and business performance using data<br>Work with Product and Engineering to execute experiments<br>Measure results and document learnings<br>Challenge product, UX and business decisions when appropriate<br>Help teams make better prioritisation decisions based on impact rather than intuition<br>Mentor teams on experimentation best practices and contribute to building a strong experimentation culture<br><br><strong>Mandatory profile requirements<br></strong><br>Candidates must meet all three of the following requirements:<br><br><strong>Product-Led CRO</strong>: Proven experience driving experimentation across product, UX and business challenges, not only marketing funnels or landing pages.<br><br><strong>Data-Driven Decision Making:</strong> Strong expertise with analytics tools (GA4, Mixpanel, Amplitude or equivalent), defining KPIs, analysing user behaviour and turning insights into actionable product decisions.<br><br><strong>Experimentation Systems:</strong> Proven ability to build scalable experimentation processes, prioritisation frameworks and cross-functional workflows that continuously generate and execute high-impact ideas.<br><br><strong>Other requirements</strong><br>Senior CRO / Growth / Product profile with strong autonomy<br>Strong product mindset<br>Excellent analytical skills<br>Comfortable working across Product, Engineering, Design and Marketing<br>Able to prioritise opportunities based on business impact<br>Excellent communication and stakeholder management skills<br>Strong people skills with the ability to influence without authority<br>Comfortable with ambiguity, changing priorities and rapid iterations<br>Experience with marketplaces or complex user journeys is a strong plus<br>English fluency required<br><br><strong>This role is not suitable if</strong><br>You mainly optimise landing pages or paid acquisition funnels<br>You only focus on A/B testing without understanding the broader product<br>You need fixed roadmaps or detailed specifications before contributing<br>You prefer executing requests instead of challenging priorities<br><br>We are looking for someone who can build systems, influence decisions and create a culture of experimentation that drives measurable business growth.