About this role
DAZN is continuing to expand its presence in North America, with a growing portfolio of regional sports rights across some of the biggest teams and markets in the US. As Senior Paid Social Manager, you’ll own the strategy, execution and optimisation of Paid Social across DAZN’s US business, helping drive subscriber acquisition, engagement and awareness across our growing sports portfolio. This is a highly hands-on role for someone who understands how to build and scale Paid Social campaigns while also thinking strategically about audiences, creative, measurement and investment. You’ll work closely with Paid Media leadership, creative, analytics, regional marketing teams and agency partners to make sure our social campaigns are delivering against both performance and brand objectives. Lead the strategy and execution of Paid Social campaigns across DAZN’s US portfolio. Own campaign planning, building, launching and optimisation across platforms including Meta, TikTok, Reddit and other emerging social channels. Manage campaigns across the full funnel, from large-scale awareness and reach activity through subscriber acquisition and conversion. Translate subscriber targets, commercial goals and audience insights into clear Paid Social strategies and campaign structures. Manage Paid Social budgets, pacing and investment allocation across teams, markets and campaigns. Monitor campaign performance daily and make data-driven optimisations across audiences, bidding, placements, creative and budget allocation. Develop audience strategies across broad, interest, geographic, first-party, retargeting and lookalike audiences. Partner closely with Creative teams to develop platform-first creative strategies and identify the formats, messaging and assets needed to drive performance. Lead ongoing creative testing across messaging, formats, talent, offers and audience segments to continuously improve performance. Own testing roadmaps across platforms, campaign objectives, bidding strategies, audiences and emerging Paid Social capabilities. Work closely with Analytics and Measurement teams to evaluate performance beyond platform-reported results and understand incremental impact. Ensure campaign tracking, pixels, conversion events, UTMs and platform integrations are implemented accurately. Partner with regional marketing and sports teams to translate game schedules, launches, offers and key sporting moments into effective Paid Social campaigns. Manage relationships with key social platforms and agency partners, ensuring DAZN remains ahead of new products, capabilities and best practices. Identify opportunities to scale high-performing campaigns while maintaining efficient acquisition costs. Develop clear performance reporting and communicate results, insights and recommendations to senior stakeholders. Help develop and standardize Paid Social best practices across DAZN’s US business.