About this role
Why Join DAZN? Joining DAZN in New York means being part of a global sports entertainment powerhouse driving innovation in CRM strategy and customer engagement. You will work at the intersection of cutting-edge technology, world-class content, and strategic marketing to shape how fans across our North American markets engage with DAZN. With a mission to deliver emotional, data-driven connections that drive platform engagement and subscriber growth, this is your chance to make a global impact and be part of a team changing the future of sports broadcasting. The Role: As Head of Lifecycle Marketing/Head of CRM, you will lead the global retention and CRM strategy for some of DAZN’s most important partnerships. You will oversee the creative and data-driven execution of CRM campaigns to engage fans, collaborating with internal teams and partners to grow subscriber numbers, reduce churn, and maximise lifetime value. You’ll spearhead test-and-learn programs, drive product capability and harness data and AI for optimal segmentation. Salary Range: $150,000 - $180,000. This is hybrid role which will be based mostly on site from our New York office. Define and own the CRM strategy across a multi-sport landscape Deliver key KPIs in acquisition, engagement and retention, guiding the business the on areas of focus and headroom. Driving the team’s full utilization of CRM tools to improve capability and efficiency in delivery Maintain high levels of reporting across multi-channel output, to understand user trends, manipulating data to inform decision making. Own world-class lifecycle marketing automations that maximize fan engagement, reduce churn, and increase acquisition. Collaborate with retention, product, tech, content, UX, and analytics teams to deliver integrated CRM output. Own UX lifecycle journeys, contributing to CRM KPIs – cancel flow, MyAccount Lead performance reviews with internal teams and stakeholders to track success and optimize efforts.