About this role
Why Join DAZN Bet? DAZN Bet is on a mission to redefine sports betting combining the passion and reach of the world's leading sports streaming platform with an innovative, fan-first betting experience. As part of the wider DAZN ecosystem, we're bringing something genuinely different to the market; a brand that sports fans already know and trust. We're growing fast across the globe and building a team of bold, ambitious and data-driven individuals who want to be part of something bigger. If you're passionate about sport, energised by performance and ready to help shape a new era of interactive sports betting DAZN Bet is the place for you. The Role As CRM Manager for DACH, you'll be at the heart of our customer engagement strategy across Germany and Austria strategically planning, executing and optimising CRM campaigns that drive retention, reactivation and long-term customer value. You'll work closely with internal teams and external stakeholders to deliver high-performing, personalised campaigns that set DAZN Bet apart in a competitive market. This is a unique opportunity to help position DAZN Bet as the go-to sports betting brand for fans across the DACH region combining creative thinking with sharp commercial instincts and a deep understanding of the local market. This role is based in Munich. Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks! Strategically plan and execute CRM campaigns across the full customer lifecycle, driving engagement, retention and reactivation across Germany and Austria Drive innovative, personalised campaigns using automation and multiple communication channels to deliver above industry-standard retention rates Develop and manage promotions , executing targeted campaigns that maximise customer satisfaction and directly contribute to business revenues Maximise customer lifetime value , monitoring and optimising bonus costs to ensure profitability across all CRM activity Build robust campaign reporting frameworks , tracking KPIs and campaign performance to continuously improve effectiveness and drive commercial growth Collaborate with BI & Data teams to monitor market performance, identify commercial opportunities and inform strategic decision-making Monitor regulatory and market trends across the DACH region, ensuring all CRM activity remains compliant with local gambling regulations and advertising restrictions Build strong cross-functional relationships across DAZN Bet and the wider DAZN business to identify new revenue streams and enhance the customer experience