About this role
Why Join DAZN? Joining DAZN means becoming part of a global team that is redefining the future of sports media. We put fans at the center of everything we do—delivering more sports, more excitement, and more ways to connect with the moments they love. As a PR professional at DAZN, you will play a key role in shaping how our stories are told, how our brand is perceived, and how we engage with millions of fans across Japan. Working closely with the Head of PR and international colleagues, you will help deliver impactful campaigns, compelling content, and innovative communication strategies that elevate DAZN’s presence in the market. If you are passionate about sports, storytelling, and creating meaningful connections with audiences, this is an opportunity to make a real impact in a fast‑moving, global environment. The Role: In this role, you will support the planning, development, and execution of DAZN’s PR and communication strategies in Japan. You will help craft narratives that resonate with fans, build strong relationships with media partners, and support the delivery of campaigns that drive awareness, engagement, and adoption of our product. You will collaborate with cross‑functional teams—including Marketing, Social, Product, and international PR colleagues—to ensure our stories are told in a cohesive, multi‑dimensional way. From press releases and media outreach to campaign planning and event support, you will be involved in a wide range of activities that shape DAZN’s public presence. Propose, plan, and execute PR strategies and communication activities for DAZN, including year‑round communication planning. Develop and deliver impactful storytelling: create narratives, identify target audiences and media, prepare press releases, and collaborate with marketing for multi‑dimensional storytelling. Write and review press materials such as press releases, fact sheets, articles, and briefing documents for spokespeople. Manage media relations: handle inquiries, maintain and expand media networks, create media lists, and coordinate meetings with press contacts. Monitor news and sports trends, track and evaluate press coverage, and identify opportunities across media and social platforms. Support the delivery of campaigns and day‑to‑day PR activities, working with internal teams and external agencies to generate buzz around DAZN’s content and product. Assist in planning and organizing press events and experiential activities that enhance brand visibility. Provide team support including reporting, presentation creation, administrative tasks, and cross‑department communication.