About this role
We're looking for an energetic, execution-oriented Driver Marketing Manager to join our MENA team. You'll be the "boots on the ground" for our driver growth initiatives across MENA, with an initial focus on Egypt, Morocco, and Algeria, with scope expected to grow as the region does. Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets. This is a great role for a marketer who loves data, culture, and fast-paced execution. Please submit your CV and any additional materials in English only. Comms strategy & GTM plans Campaign Execution: Implement and monitor driver marketing campaigns across MENA, ensuring alignment with regional strategy Metric Monitoring: Track and report on KPIs such as new driver acquisition (CAC), active driver rates, and retention Channel Management: Support omni-channel communications, including CRM (Push/SMS), social media, and local driver communities On-the-Ground Coordination: Manage logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency Stakeholder Support: Act as a bridge between local teams and HQ, adapting global guidelines into MENA-ready content Market Research: Conduct surveys, focus groups, and competitor analysis to keep our value proposition sharp and relevant Supplier Coordination : Source and manage local vendors (print shops, event agencies, etc.) for cost-efficiency and quality