About this role
Job summary
This influential leadership role is responsible for leading the Planning, Corporate Narrative, Public Affairs and Insight portfolio, helping to ensure communications activity is coordinated, evidence-led and aligned with organisational priorities. Working closely with the Deputy Head of Communications and senior leaders across the organisation, you will play a key role in shaping and delivering integrated communications plans that support Public Health Wales' strategic objectives.
You will lead the development and delivery of communications planning frameworks, corporate narrative approaches, support with public affairs and insight and evaluation systems.
You will work with a wide range of stakeholders, providing strategic communications support, identifying reputational risks and opportunities, and contributing to policy advocacy and stakeholder engagement activity.
We are looking for someone with highly specialist communications knowledge, gained through significant experience and study to master's level equivalent or through substantial professional expertise. You will have a proven track record of leading integrated communications activity across multiple priorities, managing stakeholder relationships, influencing senior leaders and using insight and evaluation to inform strategic decision-making. Strong planning, leadership, analytical and relationship-management skills are essential.
Main duties of the job
Lead the development and delivery of the Planning, Corporate Narrative, Public Affairs and Insight portfolio, contributing to the organisation's integrated communications plan under the direction of the Deputy Head of Communications Lead the implementation of a clear, consistent corporate narrative that articulates who the organisation is, why it exists and what it does across all internal and external communications. Lead the development, implementation and review of communications strategies and frameworks within the portfolio area, contributing to wider organisational communications priorities Embed insight, evaluation and reporting into communications activity to demonstrate impact, support continuous improvement and enable effective decision-making. Our organisational values ofWorking Together, with Trust and Respect, to Make a Difference, underpinned by our Being Our Best Framework set out how we are expected to undertake our roles. The Being Our Best colleague groups which apply to this role are Colleague and People Manager.
About us
We are Public Health Wales - the national public health agency in Wales. Our purpose is 'Working together for a healthier Wales'. We exist to help everyone in Wales live longer, healthier, happier lives. Together with our partners, we work to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.
Our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the leading source of public health information, research and innovation in Wales. In a world facing complex health challenges, our work has never been so important.
We are guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to building an inclusive workplace that values equality and diversity. We welcome applications which represent the rich diversity of the communities we serve and are supportive of flexible working arrangements, including part time roles and job sharing.
To find out more about working for us and the benefits we offer please visit https://phw.nhs.wales/careers/
For guidance on the application process, please visithttps://phw.nhs.wales/working-for-us/applicant-information-and-guidance/
Job description Job responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac
The ability to speak Welsh is desirable for this post; English and/or Welsh speakers are equally welcome to apply
Person Specification
Qualifications and Knowledge Essential
Highly specialist knowledge of communications, public relations, marketing and media, underpinned by theory and experience, with knowledge acquired to master's level equivalent or through significant levels of skills and knowledge.
Experience Essential
Demonstrable experience of leading integrated communications planning across multiple priorities, audiences and channels. Experience of leading the planning, corporate narrative, public affairs communications and insight and evaluation portfolio under the direction of a senior communications leader. Proven experience of managing and developing a high performing communications team, providing clear direction, support and challenge to deliver high quality, integrated communications Experience of using insight, evaluation and performance reporting to demonstrate impact and inform strategic decision-making. Experience of working at a senior level, building effective relationships and influencing internal and external stakeholders
Skills and Attributes Essential
Ability to set clear strategic direction for corporate communications, translating organisational priorities into integrated, deliverable plans that maximise impact across channels and audiences. Strong capability to develop, steward and protect a clear, compelling corporate narrative that articulates who the organisation is, why it exists and what it does, ensuring consistency across all internal and external communications. Highly developed skills in communications planning, portfolio management and prioritisation, including the use of annual and quarterly plans, editorial/master calendars and "plan on a page" approaches to focus effort on what matters most. Ability to shape and lead communications approaches that support effective public affairs, stakeholder engagement and policy influencing, ensuring alignment with organisational strategy and agreed narrative. Analyses highly complex situations involving multiple, often competing variables such as organisational priorities, stakeholder expectations and external environment, to inform strategic decision-making Leadership and team development - Proven ability to lead and support a communications team, to motivate and develop a high-performing communications team, creating clarity of purpose, shared priorities and effective ways of working. Influencing and relationship management - Act as communications link between organisation and stakeholders with excellent interpersonal and influencing skills, with the confidence to advise senior leaders and work collaboratively across teams to achieve shared outcomes. Proficient in the use of standard Microsoft software, such as Outlook, Teams, Word, Excel, PowerPoint Ability to demonstrate understanding and application of our workplace values, together with the underpinning behaviours identified for success in this role
Desirable
Welsh Language Skills are desirable for this role.
Other Essential
Ability to travel between sites in a timely manner to meet the needs of the service
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details Employer name Public Health Wales
Address Capital Quarter Cardiff
2 Capital Quarter, Tyndall Street,
Cardiff
CF10 4BZ
United Kingdom
Employer's website https://phw.nhs.wales/ (Opens in a new tab)