About this role
FULL TIME REMOTE (Must be available to work PST hours)
Position: Creative Strategist (Performance-Focused) Type of contract: Independent contractor Working Hours: Monday – Friday 40 hours/week
🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!!
About the CompanyA premium hair tools and beauty technology brand dedicated to combining innovative design, advanced technology, and performance-driven results. Their mission is to create products that empower individuals to look and feel their best every day.
Scope of the RoleWe’re looking for a Creative Strategist with a strong performance mindset — someone who sits at the intersection of data, storytelling, and design. You’ll work closely with media buyers, designers, and video editors to translate campaign insights into high-performing ad concepts across Meta and Google channels. This is a hands-on, analytical, and creative role where your goal is to continuously optimize ad performance through testing, iteration, and insight-driven storytelling.
Duties and Responsibilities: Partner with media buyers to translate campaign data into actionable creative strategies that drive performance. Develop creative briefs rooted in customer insights, market trends, and testing frameworks. Audit and optimize ad creatives to minimize fatigue and maximize CTR, ROAS, and conversion rates. Collaborate with the design and video teams to ensure assets follow performance best practices. Maintain a structured library of winning creative concepts, iterations, and learnings. Monitor competitor creative trends and proactively recommend new angles, hooks, and storytelling approaches.
Requirements
Requirements: 3+ years of experience in performance marketing, growth creative strategy, or a similar role. Strong understanding of Meta Ads and Google Ads ecosystems and how creative impacts campaign results. Analytical mindset with the ability to interpret data and translate insights into creative opportunities. Experience briefing design and video teams with clarity and performance context. Excellent communication and collaboration skills in a fast-paced, data-driven environment.