Senior Brand Marketing Manager @ Employer

Senior Brand Marketing Manager (f/m/d) Patagonia • Amsterdam, NL • 1d geleden Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have-our business, our investments, our voice and our imagination-to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world. Your role: We're in business to save our home planet. This role is responsible for strategizing and crafting cohesive and compelling campaigns, narratives, and experiences that express our brand and authentically engage with sports, customers, and activists' communities. Through campaigns, PR and external communication, events, social media, paid media, content creation, and immersive experiences, this role elevates our products, purpose, and point of difference, validates our credibility with sports communities, amplifies our responsible business and environmental activism to drive action, drives awareness of and traffic to our channels, and positions us as the leading responsible technical outdoor brand. Main tasks: - Team management: lead, manage, develop, and empower an engaged and high-performing team through clear priorities and goals, feedback, and regular coaching, to nurture leadership, enable professional development, facilitate cross-functional collaboration, drive clear accountability, and deliver goals. Plan resources and budget allocations to align with long range EMEA strategy and objectives and scale our work and impact. - Integrated campaigns and storytelling: oversee design and execution of integrated multi-channels marketing campaigns and storytelling, including narra...