About this role
The Individual & Family Plan (IFP) line of business serves Californians who purchase health insurance directly from Blue Shield of California, or through Covered California, brokers and evolving online channels and partnerships. Serving this market is critical to California’s embrace of the Affordable Care Act and Blue Shield's own mission, as we balance a competitive landscape, regulatory complexity, evolving technologies and distribution partners, and a consumer-first experience in a highly dynamic market.