About this role
<p style="margin:0.0in -22.55pt 0.0in 0.0in;text-align:center;font-size:10.0pt;font-family:Tahoma, sans-serif"><span style="font-size:10.0pt"><strong><span style="font-family:Verdana, sans-serif">CEYLON COLD STORES PLC</span></strong></span></p> <p style="margin:0.0in -22.55pt 0.0in 0.0in;text-align:center;font-size:10.0pt;font-family:Tahoma, sans-serif"><span style="font-size:10.0pt"><strong><span style="font-family:Verdana, sans-serif;color:navy"> </span></strong></span></p> <p style="margin:0.0in -22.55pt 0.0in 0.0in;text-align:center;font-size:10.0pt;font-family:Tahoma, sans-serif"><span style="font-size:10.0pt"><strong><span style="font-family:Verdana, sans-serif;color:navy"> BRAND <span style="font-size:11.0pt;font-family:Verdana, sans-serif;color:navy">EXECUTIVE</span></span></strong> </span></p> <p style="margin:0.0in -22.55pt 0.0in 0.0in;text-align:center;font-size:10.0pt;font-family:Tahoma, sans-serif"><span style="font-size:10.0pt"><strong><span style="font-family:'Times New Roman', serif;color:navy"> </span></strong></span></p> <p style="margin:0.0in;font-size:10.0pt;font-family:Tahoma, sans-serif"><span style="font-size:10.0pt;font-family:Verdana, sans-serif">Ceylon Cold Stores PLC (CCS), manufacturer of Elephant House Soft Drinks and Ice Creams is a leading consumer food company in Sri Lanka. CCS is a subsidiary of John Keells Holdings PLC.</span></p> <p style="margin:0.0in;font-size:10.0pt;font-family:Tahoma, sans-serif"> </p> <p><span style="font-size:10.0pt;font-family:Verdana, sans-serif">The company is seeking a suitable candidate to fill the position of <strong>Brand</strong> <strong>Executive</strong>. The position exists to assist in planning & implementing marketing strategies / activities to ensure company targets are met & market demands are properly identified and catered on time in full.</span></p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Job Responsibilities</H2> </div><div><p><span style="font-family:verdana, geneva, sans-serif;font-size:10.0pt">• Assist to initiate new product development; take the product development process from production brief to packaging designing, communication planning to implementation and Driving business objectives for existing stipulated products.</span></p> <p><span style="font-family:verdana, geneva, sans-serif;font-size:10.0pt">• Assist, analyze & coordinate with relevant social and digital media agencies & implement the most appropriate media plans and content strategies for the brand keeping in line with the brand objectives & category growth plans on a monthly basis.</span></p> <p><span style="font-family:verdana, geneva, sans-serif;font-size:10.0pt">• Assist in developing brand communication plan keeping in line with the brand strategies & category objectives. Brief agency on communication requirement and manage process until final launch and post launch evaluation.</span></p> <p><span style="font-family:verdana, geneva, sans-serif;font-size:10.0pt">• Assist in executing channel marketing programs through managing product availability, visibility & merchandising to improve the allocated channel's profitability & contribution.</span></p> <p><span style="font-family:verdana, geneva, sans-serif;font-size:10.0pt">• Assist in conducting market researches on a monthly basis to plan & re-align brand strategies accordingly and to develop consumer understanding to ensure brand strategies are in place to cater to the changing needs & wants of the consumers.</span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Person Specifications</H2> </div><div><p><span style="font-family:verdana, geneva, sans-serif;font-size:10.0pt">• Degree in Management &/or Marketing or equivalent with 1–2 years’ experience in FMCG marketing, brand management, or Consumer Research. Proven knowledge / course work on Digital / Social Media Marketing will be an added advantage.</span></p> <p><span style="font-family:verdana, geneva, sans-serif;font-size:10.0pt">• Sound business understanding to implement brand strategies and understanding of sales and distribution processes and consumer behaviors.</span></p> <p><span style="font-family:verdana, geneva, sans-serif;font-size:10.0pt">• Prior in Marketing / Brand Management, knowledge on evaluating consumer & market research to formulate brand strategies. Knowledge on Social and Digital Marketing.</span></p> <p><span style="font-family:verdana, geneva, sans-serif;font-size:10.0pt">• Skills in Creative; Analytical; Innovative; Communication; Adaptability; Negotiation; Decision Taking and Problem Solving; Organization; Attention to detail; and Customer Focus.</span></p></div></div></div><p><span style="font-size:10.0pt;font-family:Verdana, sans-serif">If you are confident that you possess the above requirement, please send your cv, which includes the names of two non-related referees. Click on the advert now to join our team via Elephant House Careers site.</span></p>