About this role
Location: New York, NY Work Model: In-office (5 days/week) Industry: B2B SaaS / Workflow Automation Compensation: Competitive (flexible for the right hire; base + potential performance-based upside, total compensation can exceed $200K)
About Our PartnerOur partner is a fast-growing, Seed-stage B2B SaaS company building workflow automation software for operations-heavy teams. The platform transforms unstructured data—documents, PDFs, emails—into structured, usable information inside the systems companies rely on every day.
The company is currently at $1.5M+ ARR, growing approximately 15% month-over-month, and is already profitable. They are targeting $8–10M ARR by year-end and have strong momentum, including 15–20 inbound leads per week and a meaningful annual marketing budget to support growth. The team operates in-office in New York City and values speed, ownership, and clear impact.
The OpportunityOur partner is hiring a GTM Engineer to lead and scale marketing-driven pipeline generation. This is an ownership-heavy role focused on measurable business impact. You will be entrusted with a defined budget and expected to generate qualified pipeline efficiently and strategically.
This is not a brand or product marketing role. The core mandate is to drive pipeline and revenue outcomes. You will evaluate existing channels, design structured experiments, prioritize high-upside tests, and scale what works across paid acquisition, content, lifecycle/email, positioning, and additional channels. You will build a holistic, integrated demand engine that connects all channels and drives consistent, repeatable pipeline growth.
ResponsibilitiesOwn marketing-driven pipeline generation with clear revenue accountabilityDevelop and execute a comprehensive demand generation strategy across paid, content, lifecycle/email, and new growth initiativesPrioritize growth initiatives based on expected return, cost to test, and speed to validationDesign and execute structured experiments to reach conclusive outcomes quicklyManage and optimize existing paid programs, including oversight of agency relationships as neededDiagnose channel performance ceilings and identify opportunities to unlock additional scaleBuild reporting frameworks tied to qualified pipeline and revenue outcomesCollaborate closely with leadership, sales, and product teams to align demand generation with company objectives
RequirementsExperience leading demand generation or growth at a B2B SaaS company, ideally during the $1–10M ARR growth phaseDemonstrated ownership of pipeline targets (e.g., responsible for $X in pipeline or Y% pipeline growth)Strong experimentation mindset with the ability to test, learn, and scale efficientlyAbility to allocate budget strategically and prioritize initiatives based on dataExperience operating in early-stage or Seed/Series A environmentsComfort working in-office in New York CityStrong analytical, strategic, and communication skills
Why JoinHigh-visibility role with direct impact on company growthProfitable, rapidly growing SaaS business with strong product-market fitMeaningful marketing budget and existing inbound pipeline to build uponOpportunity to shape and own the company’s entire demand engineCompetitive compensation with upside for strong performance