About this role
What if marketing had a seat at the table — and you were helping shape the conversation? This Senior Marketing Manager role offers the opportunity to do exactly that. As marketing continues to evolve into a strategic business partner within the organization, they're looking for an experienced B2B marketer who can connect customer insights, business goals, and marketing initiatives into a clear plan for growth. Smart, Savvy + Associates is partnering with a large, established industrial organization in their search for a Senior Marketing Manager. This newly created role was built in response to the growing complexity of one of the company's largest business units and offers the opportunity to influence both marketing strategy and business outcomes at a significant scale. Working closely with senior stakeholders, you'll help shape go-to-market strategy, identify growth opportunities, and elevate how marketing supports a complex, relationship-driven business. You'll join a collaborative, high-performing team that is increasingly being invited to the strategic table. This is a role for someone who enjoys asking questions, challenging assumptions, and bringing forward new ideas backed by insight and data. If you're energized by turning business objectives into meaningful marketing strategies and want the opportunity to make a visible impact, we'd love to hear from you. What You'll Do  Lead strategic marketing planning  Develop and own long-term marketing strategies and annual marketing plans aligned with business objectives  Build customer-centric marketing programs that support growth across complex B2B sales cycles  Conduct market, customer, and competitive research to identify opportunities and inform decision-making  Define KPIs and measurement frameworks that demonstrate marketing's contribution to business outcomes  Strengthen customer marketing and content strategy  Develop customer segmentation, buyer personas, and customer journey frameworks  Lead the development of value propositions and messaging strategies  Build content roadmaps that support awareness, consideration, purchase, retention, and advocacy  Partner with internal subject matter experts to translate technical expertise into compelling customer-facing content  Advance account-based marketing and sales enablement  Develop targeted account-based marketing strategies for key customer segments  Partner closely with sales leaders to support complex, multi-stakeholder buying journeys  Strengthen sales enablement materials, proposals, presentations, and supporting content  Identify opportunities to improve customer engagement throughout the sales process  Build trusted stakeholder relationships  Act as a senior marketing advisor to executive and operational stakeholders  Present recommendations, insights, and marketing plans to senior leaders  Build credibility through strong communication, business acumen, and strategic thinking  Collaborate across marketing, sales, operations, and external partners  What You Bring  7+ years of B2B marketing experience, ideally within industrial, mining, construction, engineering, manufacturing, or similarly complex sectors  Proven experience developing customer-centric strategic marketing plans  Strong background in content strategy, customer marketing, and sales enablement  Experience working with executive stakeholders and influencing without authority  Understanding of digital marketing channels and how they support business objectives  Experience managing significant marketing budgets  Strong communication, presentation, and relationship-building skills  A proactive, curious, and confident approach to problem-solving  Nice to have:  Experience with account-based marketing (AB