About this role
If you know how to turn a marketing plan into fully-leased properties, keep reading.   This Marketing Manager role is ideal for someone who understands the unique intersection of real estate, leasing, and marketing. You'll lead marketing initiatives across a growing residential rental portfolio, helping drive occupancy, support new development launches, and strengthen brand visibility across both established and emerging markets.   Smart, Savvy + Associates is partnering with Oneka Land Company in their search for a Marketing Manager. This is the company's first dedicated in-house marketing hire, creating a rare opportunity to shape the strategy, build the function, and establish the systems that will support ambitious growth plans in the years ahead.  The role supports both Oneka's income-producing property portfolio and Aria, the company's growing development business. With significant lease-up activity on the horizon and a long-term goal of expanding assets under management, marketing is becoming an increasingly important part of the business strategy.  What You'll Do  Lead lease-up and property marketing initiatives  Develop and execute marketing plans that support leasing targets across new developments and stabilized communities   Partner with operations and leasing teams to drive occupancy, lead generation, and resident engagement   Support project launches with marketing strategies tied to leasing milestones and business objectives   Conduct market and competitor research to inform pricing, positioning, and promotional strategies   Build and evolve the marketing function  Establish marketing processes, reporting frameworks, and campaign planning tools   Develop a marketing roadmap aligned with the development pipeline and business growth plans   Recommend and implement marketing technology, lead management, and reporting solutions   Manage marketing budgets and measure performance against business objectives   Drive digital marketing performance  Oversee digital marketing programs across websites, search, social media, listing platforms, and paid advertising channels   Support website development, microsites, and digital campaigns for new and existing properties   Monitor campaign performance and optimize initiatives based on lead quality, conversion, and leasing results   Help grow brand awareness and visibility in both existing and emerging markets   Collaborate across the business  Work closely with ownership, operations, leasing teams, and external vendors   Ensure consistent messaging and brand standards across all touchpoints   Support resident engagement and retention initiatives   Act as the primary marketing resource across the organization   What You Bring  5+ years of marketing experience, including at least 3 years in real estate, multifamily housing, development, REITs, condo marketing, or a closely related industry   Experience supporting lease-up campaigns, development launches, or occupancy-driven marketing initiatives   Strong understanding of digital marketing, lead generation, and performance measurement   Ability to connect marketing investment to business outcomes, occupancy targets, and revenue growth   Experience managing agency partners, vendors, or cross-functional stakeholders   Strong project management skills and ability to manage multiple priorities   Excellent communication and presentation skills   A proactive, entrepreneurial mindset and comfort building processes from the ground up   The Details  💰 $90,000–$110,000 base salary  🏥 Extended health and dental c