About this role
<p> </p> <p> </p> <p><span style="font-size:12.0pt"><strong>Via Verde is looking for a talented Brand Manager to join our Marketing team!</strong></span></p> <p style="margin:0.0in;font-family:72.0;font-size:10.5pt"> </p> <p style="margin:0.0in;font-family:72.0;font-size:10.5pt"><span style="font-size:12.0pt"><span style="color:black;background-color:white">Being part of our team means working in a Group of innovative companies with a focus on sustainability and a vision for the future. It means working in a Group that cares about people, their development and well-being, as we are proudly certified as </span><a href="https://soyefr.org/certificacion-efr/"><span style="background-color:white">Empresa Familiarmente Responsável</span></a><span style="color:black;background-color:white">. Our Culture is guided by the following values: ethics, innovation, excellence and people. </span></span></p> <p> </p> <p><span style="font-size:12.0pt"><strong>Role and Responsibilities</strong></span></p> <p> </p> <ul> <li>Play a central part in the management and evolution of subscription plans.</li> <li>Monitor performance across the customer lifecycle and the offer.</li> <li>Lead communication, activation, and engagement initiatives with direct impact on business KPIs.</li> <li>Work closely with multiple internal teams, contributing to the definition and implementation of initiatives that ensure the sustainability and growth of the subscription model.</li> <li>Analyze and monitor the performance of subscription plans, identifying trends, growth opportunities, and critical points throughout the customer lifecycle.</li> <li>Develop and implement marketing and communication initiatives related to subscription plans (onboarding, activation, conversion, retention).</li> <li>Develop and manage marketing campaigns, assessing results and proposing optimizations based on data and customer insights.</li> <li>Partner with internal teams (product, analytics, operations, digital, and channels) to define and execute initiatives that support subscription objectives.</li> <li>Contribute to the evolution of the plans' value proposition, ensuring consistency across product, communication, and customer experience.</li> <li>Prepare performance reports, insights, and recommendations to support strategic decision-making.</li> </ul> <p> </p> <p><span style="font-size:12.0pt"><strong>Experience, Skills and Qualifications</strong></span></p> <p> </p> <ul> <li style="font-size:12.0pt"><span style="font-size:12.0pt">3 to 5 years of experience in marketing, product management, subscriptions, or customer lifecycle roles (experience in FMCG or services is a plus).</span></li> <li style="font-size:12.0pt"><span style="font-size:12.0pt">Experience managing the customer lifecycle and delivering communication initiatives aligned with business objectives.</span></li> <li style="font-size:12.0pt"><span style="font-size:12.0pt">Strong analytical skills combined with a hands-on, results-driven mindset.</span></li> <li style="font-size:12.0pt"><span style="font-size:12.0pt">Proactive, autonomous, and collaborative profile, with the ability to work effectively with multiple stakeholders.</span></li> <li style="font-size:12.0pt"><span style="font-size:12.0pt">Strong communication, organization, and prioritization skills.</span></li> <li style="font-size:12.0pt"><span style="font-size:12.0pt">Experience with analytics and reporting tools (e.g., advanced Excel, Power BI, Tableau, or equivalent) is preferred.</span></li> <li style="font-size:12.0pt"><span style="font-size:12.0pt">Familiarity with subscription model metrics (e.g., churn, retention, LTV, acquisition) is preferred.</span></li> <li style="font-size:12.0pt"><span style="font-size:12.0pt">Experience executing multichannel marketing initiatives is a plus.</span></li> </ul> <p> </p> <p> </p> <p><span style="font-size:12.0pt"><strong>Brisa Group is leading the way to your future, join us!</strong></span></p>