About this role
<p><strong>Position Snapshot<br></strong>Location: Portugal<br>Company: Nestlé Nespresso<br>Full-time / Hybrid mode<br><br></p> <p><strong>About us<br></strong>Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future.<br><br></p> <p><strong>Position Summary<br></strong>Nestlé Nespresso is currently looking for a <strong>Senior Brand Manager</strong>. In this role, you will be responsible for driving brand growth, strengthening brand equity and leading the development of integrated marketing and communication strategies to support business objectives. You will play a key role in translating consumer, category and business insights into impactful brand initiatives, while leading and developing a high-performing team.</p> <p><strong>A day in the life of a Senior Brand and Communication Manager</strong></p> <p>• Lead the development and execution of the local brand strategy, ensuring alignment with global priorities and local business objectives.</p> <p>• Drive integrated brand plans across ATL, BTL, retail, trade, CRM and digital channels.</p> <p>• Ensure consistency of brand identity, positioning and storytelling across all consumer and customer touchpoints.</p> <p>• Lead media, PR, influencer and Key Opinion Leader (KOL) strategies to maximize brand visibility and business impact.</p> <p>• Identify growth opportunities through consumer, category and market analysis.</p> <p>• Lead and develop a team of marketing professionals, providing coaching, guidance and performance management.</p> <p>• Foster strong cross-functional collaboration with Commercial, CRM, Digital, Customer Experience and HQ teams.</p> <p>• Manage external agencies and partners, ensuring excellence in execution and return on investment.</p> <p>• Drive innovation, brand building initiatives and long-term business growth.</p> <p><strong> </strong></p> <p><strong>What will make you successful<br><br></strong></p> <p>• University degree in Business, Economics, Marketing, or a related field.</p> <p>• Minimum 8 years of experience in Brand Management, Marketing or Communication roles.</p> <p>• Proven experience leading and developing teams, including direct management responsibility for at least 3 team members. (mandatory)</p> <p>• Experience in FMCG, premium brands or consumer-centric environments.</p> <p>• Strong strategic thinking and ability to translate insights into business opportunities.</p> <p>• Excellent stakeholder management, influencing and collaboration skills.</p> <p>• Experience managing agencies, multiple projects and complex cross-functional initiatives.</p> <p>• Fluent in Portuguese and English.</p> <p> </p> <p><strong>What we offer</strong></p> <ul> <li>Development of expertise and career growth opportunities.</li> <li>Hybrid and flexible working environment.</li> <li>Dynamic and collaborative team culture.</li> <li>Competitive salary and benefits package.</li> </ul>