About this role
<p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Keells, as a leading retailer is striving to deliver its core purpose to ‘improve the quality of life for the nation’. We know that to deliver on our core purpose, we have to grow and develop Sri Lanka’s best retail team. If you want to come on this journey with us, to deliver retail excellence, then we can really support your ambitions and future growth. </span> </p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">What you need to do</H2> </div><div><ul type="disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Plan, execute, and optimize social media strategies across assigned digital platforms.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Manage end-to-end social media operations, including content planning, publishing, community engagement, and performance marketing.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Ensure consistent brand positioning, tone of voice, and visual identity across all digital channels.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Collaborate with internal teams, agencies, and creative partners to develop impactful digital campaigns and content.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Monitor and analyse campaign performance, providing actionable insights and recommendations to improve effectiveness.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Manage and optimize the brand’s Google ecosystem, including Google Analytics, Google Ads, GTM, Search Console, and YouTube.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Support SEO, SEM, and website optimization initiatives to improve traffic, engagement, and conversions.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Monitor website and campaign performance using analytics tools and provide insights to improve digital effectiveness.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Support digital transformation initiatives by coordinating with technology teams, vendors, and external partners.</span></li> <li><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Stay updated on emerging digital trends, AI capabilities, and innovative technologies to enhance customer experience and business performance</span>.</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">What you need</H2> </div><div><ul type="disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Bachelor’s degree in marketing, digital marketing, business management, communications, IT, or a related field, with professional digital marketing certifications being an added advantage.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Prior experience in digital marketing, social media management, performance marketing or related areas.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Strong knowledge of social media platforms, paid media tools, Google Analytics, Google Ads, SEO, SEM, and digital marketing best practices.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Familiarity with CRM systems, analytics tools, and omnichannel communication platforms such as WhatsApp, SMS, email, and push notifications.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Strong analytical, communication, stakeholder management and problem-solving skills with the ability to make data-driven decisions.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">A proactive, detail-oriented team player who can thrive in a fast-paced environment with strong planning and multitasking capabilities.</span></li> </ul></div></div></div><p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Interested candidates are encouraged to apply on HIVE before the 19/07/2026.</span></p>