About this role
Overview We are seeking a highly capable Social Media & Email Marketing Manager to take ownership of content execution, email marketing, and LinkedIn engagement with a strong operational focus on HubSpot.
This is not a high-level strategy-only role. The ideal candidate is hands-on, detail-oriented, and technically strong, with the ability to execute campaigns, manage contacts, and produce content tailored to a professional, white-collar audience (lawyers, bankers, etc.).
Key Responsibilities HubSpot Marketing (CORE – NON-NEGOTIABLE)
Build and execute email marketing campaigns within HubSpot
Upload and manage contact databases with accurate tagging and segmentation
Create and send targeted newsletters to different audience groups
Automate workflows and email sequences where possible
Ensure proper segmentation (e.g., investors, referral networks, customers)
LinkedIn Marketing & Social Media
Manage and post content on LinkedIn (primary platform)
Respond to comments and engage with audience
Support content distribution across social platforms
Maintain a professional and consistent brand voice
Content Creation & Creative Execution
Create high-quality written content for a professional audience
Develop creatives using AI tools (e.g., ChatGPT, Claude)
Assist in generating posts, newsletters, and campaign content
Adapt messaging for different audiences and campaign goals
Website & Blog Support (WordPress)
Upload and format blog content in WordPress
Manage basic publishing tasks (no advanced dev required)
Support SEO content where possible
Analytics & Optimization
Track performance of email campaigns and social content
Review engagement and suggest improvements
Provide reports on campaign performance (nice to have but valuable)
Requirements (MUST-HAVES)
Strong hands-on experience with HubSpot (NON-NEGOTIABLE)
Experience with email marketing, newsletters, and campaign execution
Proven LinkedIn marketing experience
Strong writing skills (especially for professional / corporate audiences)
Experience with Microsoft 365 (Word, Excel, PowerPoint, Outlook) (NON-NEGOTIABLE)
Ability to segment audiences and manage contact databases
Comfortable using AI tools for content creation
Nice to Have
WordPress + basic SEO experience
Paid ads experience (LinkedIn, Google Ads, Meta)
Video editing skills
Experience working with B2B or professional service industries
What Success Looks Like
Clean, well-structured HubSpot system with properly tagged contacts
Consistent and targeted email campaigns
High-quality LinkedIn content tailored to a professional audience
Improved engagement and campaign performance over time