About this role
The Social Media and Marketing Manager is responsible for planning, managing, and executing digital marketing and communication strategies, with a strong focus on social media platforms, to enhance brand visibility, audience engagement, and the promotion of the company’s products and services.
Key Responsibilities
Manage and develop content across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).Plan and implement digital marketing strategies aligned with company objectives.Create and manage monthly content calendars and promotional campaigns.Coordinate the production of visual and written content (photos, videos, copywriting).Monitor and analyze campaign performance using analytics tools (reach, engagement, conversions).Manage online communication with followers, including comments and direct messages.Collaborate with internal departments to promote events, offers, and services.Manage digital marketing budgets and paid advertising campaigns.Monitor market trends and propose innovative ideas to strengthen online presence. Qualifications & Requirements
Bachelor’s degree in Marketing, Communications, Media, or a related field.Previous experience in digital marketing and social media management.Strong knowledge of social media platforms and analytics tools.Excellent communication and writing skills in English (additional languages are an advantage).Creative mindset with strong organizational and time-management skills.Basic graphic design and video editing skills are considered an advantage.