About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client is looking for a Senior Creative Strategist who goes beyond ideation and takes full ownership of creative performance. This role is not about simply writing scripts — it’s about developing winning concepts, guiding execution, and ensuring results.
You will act as the creative lead across assigned brands, responsible for turning insights into high-performing ads, aligning cross-functional teams, and continuously improving output through data and iteration.
This is a hands-on, high-impact role suited for someone who thrives in fast-paced DTC environments and understands how to balance creativity with performance marketing principles.
Core Responsibilities
Creative Strategy & Execution
Develop high-performing ad concepts and scripts rooted in deep customer research (48 scripts/month)Translate insights into clear creative direction for editors, creators, and stakeholdersProduce multiple creative variations, including hooks and iterations of top-performing adsEnsure all creative output aligns with performance goals and brand positioning
Performance Ownership
Analyze ad performance regularly and identify winning patterns and opportunitiesOptimize creative strategy based on key metrics such as CTR, ROAS, and engagementContinuously iterate on concepts to improve results and scale winning creativesMaintain a strong feedback loop between performance data and creative output
Creative Planning & Direction
Build clear, structured creative plans across campaigns and brandsDefine priorities, timelines, and deliverables with strong attention to detailGuide the selection of creators, actors, and formats based on performance insightsEnsure all stakeholders understand the strategy, goals, and execution plan
Cross-Functional Leadership
Act as the central point of alignment between creative, account, and production teamsProvide clear, actionable feedback on all creative outputsCommunicate strategy, insights, and performance updates effectivelyEnsure consistent execution across all deliverables and channels
What success looks like
Thinks in terms of angles, hooks, and customer psychology Has a track record of creating ads that scale and perform Combines analytical thinking with creative execution Moves fast, iterates quickly, and thrives in high-performance environments Takes initiative and leads without waiting for direction Obsessed with improving performance, not just producing content
Success Metrics
Consistent production of high-performing ad creatives Improved performance across key KPIs (CTR, ROAS, conversion rate) Strong iteration cycles driven by testing and insights Clear alignment across teams with minimal execution gaps Timely delivery of creative assets and campaignsRequirements
Proven experience as a Creative Strategist in DTC or eCommerce environmentsStrong background in performance marketing, especially paid social (Meta/TikTok)Experience working directly with ad performance data and translating insights into creative directionAbility to develop structured testing frameworks and iterate quicklyExcellent communication skills with the ability to lead and align teamsStrong understanding of consumer psychology, messaging, and conversion principlesHigh level of ownership and accountability for results
Ideal Candidate
Thinks in terms of angles, hooks, and customer psychology Has a track record of creating ads that scale and perform Combines analytical thinking with creative execution Moves fast, iterates quickly, and thrives in high-performance environments Takes initiative and leads without waiting for direction Obsessed with improving performance, not just producing contentBenefits
Each brand consistently has top-performing creatives driving resultsCreative strategy directly influences performance growthTeams operate with clarity and alignment under your directionContinuous testing and iteration lead to measurable improvementsStrong impact on overall marketing performance and scalabilityCompensation USD 5-6k/month