About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client is looking for a high-level Direct Response Copywriter to own and elevate our messaging across the funnel, from ads to landing pages to full customer journeys.
This role is focused on driving conversion, building high-performing funnels, and continuously developing new angles that fuel growth. The ideal candidate has deep experience in D2C health and understands how to translate customer psychology into revenue.
Key Responsibilities
Direct Response Copy & Funnel Development
Write high-converting copy across the full funnel (ads, landing pages, presells, emails)Build and optimize complete DR funnels from top to bottomContinuously improve conversion rates through testing and iterationEnsure messaging is cohesive across every step of the customer journey
Landing Page Strategy
Lead development of landing pages that convert at a high levelStructure pages based on proven DR frameworks (hooks, problem/solution, proof, offer)Work closely with design and growth teams to bring pages to lifeContinuously test and refine layouts, messaging, and flow
Angle & Concept Development
Develop new angles, hooks, and messaging directions based on customer insightsIdentify opportunities to reposition products or messaging for different segmentsContinuously refresh creative strategy to avoid fatigue and unlock new growth
Customer Experience & Growth
Help shape the overall customer journey from first touch to purchaseImprove how customers experience the brand through messaging and storytellingContribute to scaling winning concepts across channelsRequirements
Proven experience in D2C (health strongly preferred)Strong background in direct response copywriting and conversion-focused writingDeep experience building and optimizing full DR funnelsHighly skilled in landing page development and CRO principlesStrong understanding of customer psychology and buying behaviorAbility to consistently generate new angles and winning conceptsExperience working in high-growth environmentsStrong collaboration skills across growth, creative, and product teams What Success Looks Like
High-converting landing pages and funnelsConsistent generation of new winning angles and conceptsImproved conversion rates across the funnelStrong alignment between creative, messaging, and customer experienceMeasurable impact on revenue and growth
Benefits
Fully remote, full-time contractor role Competitive compensation up to $40k/yearOpportunity to work with fast-growing DTC brands, 9-figures!