About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client is looking for a high-level Creative Strategist to lead performance creative across the business. This role sits at the intersection of data, creativity, and growth—owning the development of new concepts, scaling winning ideas, and driving consistent creative output that converts.
This is not an entry-level role!!! We’re looking for someone who has direct D2C health experience and has personally worked on and influenced millions of dollars in ad spend in-house, with a proven track record of driving performance through creative.
Core Responsibilities
Performance Creative Leadership
Own and drive performance creative strategy across paid channelsAnalyze winning ads and translate insights into scalable creative directionsContinuously improve creative output based on performance dataLead decision-making on what to test, scale, or iterate
Net-New Concept Development
Consistently generate high-quality net-new creative concepts, angles, and hooksIdentify breakout opportunities beyond iterationPush the team toward bold, high-upside ideas that can scaleMaintain a strong pipeline of fresh concepts
Creative + AI Integration
Leverage AI tools (Higgsfield, etc.) to accelerate creative developmentBuild systems for faster iteration, testing, and productionStay ahead of emerging tools and workflowsIntegrate AI into both ideation and execution
Data-Driven Strategy
Deeply understand performance metrics (CAC, MER, CVR, etc.)Use data to guide creative direction and prioritizationIdentify patterns, trends, and performance gapsForm strong hypotheses and lead structured testing
Cross-Functional Collaboration
Work closely with growth, copy, and design teamsClearly communicate strategy, direction, and rationaleEnsure alignment between creative output and business goalRequirements
Strong D2C health experience (required)Proven track record working on millions in ad spend in-house, directly tied to creative performanceExperience leading performance creative strategy, not just executionStrong creative instincts with the ability to produce and scale winning adsConsistent ability to generate net-new concepts and anglesDeep understanding of what drives conversion in paid mediaStrong experience leveraging AI tools in creative workflowsHighly data-driven with the ability to translate insights into actionComfortable operating in a fast-paced, high-growth environment
Ideal Candidate
What Success Looks LikeConsistent production of high-performing creativesBreakout new concepts that drive scalable growthClear linkage between data insights and creative decisionsEfficient, AI-leveraged creative workflowsMeasurable improvements in performance across paid channelsBenefits
Each brand consistently has top-performing creatives driving resultsCreative strategy directly influences performance growthTeams operate with clarity and alignment under your directionContinuous testing and iteration lead to measurable improvementsStrong impact on overall marketing performance and scalability