About this role
Why Better. Why Now. Better is rebuilding home finance as an AI-native platform—turning a process that once took weeks into something that can happen in seconds.
With over $110B in loans funded and $1.2B+ raised, we operate at real scale while rethinking how homeownership works from the ground up.
The category hasn’t caught up yet. That’s the opportunity.
The Opportunity
We’re looking for a hands-on Creative Director to lead and evolve how Better shows up in the world—connecting product, brand, and customer experience into work that’s clear, compelling, and real.
This role sits at the intersection of design, brand, and performance marketing, owning creative that drives both a differentiated brand and measurable business impact.
It starts with understanding how our product actually works (Tinman, Betsy), how customers experience it, and where the story breaks down—then turning those insights into creative that people can feel, not just read.
This is an opportunity to shape and scale the creative function, not just manage it—bringing ownership and initiative to how ideas come to life.
What You’ll Own
Creative Direction & Execution
Lead creative from insight through execution, turning real product and customer understanding into work that connects
Set and uphold a high bar for visual quality, storytelling, and craft
Stay hands-on in shaping and reviewing work—nothing ships without intention
Product & Customer Understanding
Develop a deep understanding of Better’s product ecosystem (Tinman, Betsy) and borrower journey
Spend time with the product and teams to understand how it actually works—not just how it’s described
Use real inputs—customer reviews, product experience, and behavior—to shape creative direction
Identify where the story breaks down and help rebuild how it’s told
Brand & Growth Impact
Own creative that drives acquisition, engagement, and conversion
Develop work that connects brand storytelling to real business outcomes
Translate product truth into creative that feels human, culturally relevant, and clear—never corporate or generic
Brand Architecture & Evolution
Define and evolve Better’s brand architecture, including how Tinman, Betsy, and future products show up cohesively
Lead ongoing brand exploration and refresh grounded in product reality and customer insight
Ensure consistency across touchpoints without losing flexibility or creative expression
Design Quality & Systems
Ensure a cohesive and consistent visual identity across all channels and surfaces
Improve how ideas move from thinking to execution—removing friction, not adding process
Elevate the overall design standard across marketing and product
Team Leadership
Lead and develop a lean, high-performing creative team
Foster a culture of ownership, accountability, and pride in the work
Mentor through hands-on involvement and thoughtful critique
Cross-Functional Collaboration
Partner closely with Product, Growth, Lifecycle, Sales, and PR
Act as a bridge between product truth and brand expression
Bring strong opinions, invite debate, and push toward better outcomes
What You Bring
8–12+ years of experience in creative, brand, or design roles with a portfolio demonstrating strong craft and impact
Experience translating complex products into clear, compelling creative
Proven ability to connect creative work to business outcomes
Strong design foundation with high standards for visual quality
Experience leading and developing creative teams in fast-paced environments
Comfort operating in ambiguity and challenging conventional thinking
Familiarity with AI tools and modern creative workflows
B2C experience required; tech or fintech experience preferred
Ability to work onsite five days per week in NYC
Why This Role
Opportunity to shape how a complex, evolving product is understood by millions of customers
Direct impact on brand, growth, and customer experience
High visibility across product, marketing, and leadership
Ability to build a modern, AI-enabled creative function grounded in real product and customer insight
You’ll Be a Great Fit If…
You are a design-led Creative Director with a strong point of view on craft and quality
You’re naturally curious about how products work—and how people actually experience them
You think in systems and experiences, not just campaigns
You’re hands-on and enjoy shaping work, not just directing it
You actively use AI tools to improve how you think and create
You Should Not Apply If…
You identify more as a content or copy-led Creative Director than a design-led one
Your portfolio is primarily campaign-based rather than system-based
You haven’t worked closely with product or don’t enjoy understanding how things actually work
You prefer highly structured, process-heavy environments
You are not actively using AI tools in your workflow
You prefer a role focused on delegation over hands-on creative execution
You are not open to an in-office, NYC-based environment
What We Offer
Performance-driven compensation Competitive base salary with bonus or incentive opportunities, depending on role
Comprehensive, flexible health benefits A range of medical and dental plans to choose from based on your needs, with vision coverage available for you and your family starting on day one.
Financial wellbeing & long-term support Build long-term financial security with a 401(k) through Vanguard, HSA with employer contributions, FSA’s, Employer Paid STD & LTD plans and access to financial planning resources.
Time to recharge Generous paid time off, company holidays, sick time, and paid parental leave.
Support for families Paid parental leave and childcare support, including employer matching for dependent care FSA.
Holistic wellbeing support Mental health care (6 free virtual or in-person sessions) and wellness programs through Spring Health, EAP access, and additional perks like pet insurance and lifestyle discounts.
Flexibility in how you work and live Pre-tax Commuter benefit accounts with an employer match, and programs designed to support different working styles and lifestyles.
Daily perks that make work better Meal and snack offerings in select offices, plus a stipend to support your day-to-day - whether you’re in the office or working remotely.
An exceptional NYC office experience Work from our World Trade Center headquarters - featuring thoughtfully designed spaces, natural light, and panoramic skyline views. It’s a space built for collaboration, creativity, and bringing bold ideas to life.
High-impact work at a category-defining moment Help shape the brand of an AI-native company reinventing homeownership from the ground up.
Disclaimer Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.
The facts that speak for themselves:
We’ve funded over $110 billion in loans (more than any other fintech in the US!)
Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry
Better’s propriety AI platform makes us an award-winning lender:
Fintech Breakthrough Award 2025: Best Lending Innovation
Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval
Yahoo! Finance (2025): Best Online Mortgage Lender
Money Magazine (2025): Best for fast closing
Forbes (2023): Best Online Mortgage Lender
We’re building the future of home finance - and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.