About this role
POSITION OVERVIEW We are seeking a highly capable Ecommerce Marketing & Shopify Optimization Specialist to support a growing online retail business in the organic produce space.
This role will focus on improving website performance, building and optimizing landing pages, supporting digital marketing initiatives, and assisting with ecommerce admin tasks. The ideal candidate will be technically strong, a clear communicator, and confident working across Shopify, subscriptions, email marketing, and digital advertising.
This person should be able to improve the customer journey, support online conversions, and troubleshoot website-related issues while also assisting with spreadsheets, pricing updates, and light operational admin.
KEY RESPONSIBILITIES Ecommerce & Website Optimization
Build and update landing pages on Shopify Optimize customer journey and website user experience Improve website speed and page performance Ensure clear calls-to-action are in place across the site Resize and optimize images for web performance Troubleshoot Shopify issues and template problems Support improvements to subscription experience within Recharge
Digital Marketing Support
Support Facebook / Meta Ads Assist with SEO-related improvements Help test and identify new advertising ideas and opportunities Implement updates to Klaviyo email flows under direction Update layouts, wording, and email flow components as needed Support copy implementation provided by the business or consultant
Admin & Data Support
Update product pricing in Shopify based on internal pricing models Maintain and update spreadsheets with stock and pricing information Enter operational data into spreadsheets accurately Assist with light admin work to fill capacity if full-time Support occasional customer-service-related tasks when needed
MUST-HAVES
Strong Shopify experience Experience building landing pages Strong understanding of ecommerce customer journey Experience with website optimization and troubleshooting Experience with Facebook / Meta Ads Good communication skills and strong English Strong spreadsheet / Excel skills Ability to follow direction and implement accurately Comfortable supporting a growing ecommerce business
NICE TO HAVE
Experience with Recharge Experience with Klaviyo Basic SEO knowledge Creative eye for layout and web presentation Basic copy implementation experience Experience in ecommerce, subscription businesses, or online retail Ability to support light admin and operational tasks
TOOLS / SOFTWARE
Shopify – Required Recharge – Nice to Have Klaviyo – Nice to Have Facebook / Meta Ads – Required Excel / Google Sheets – Required
WORKING HOURS
Flexible on time zone, but must have some overlap with Queensland / Brisbane business hours Full-Time preferred, but open to Part-Time to start and scale up
IDEAL CANDIDATE PROFILE
Strong technical ecommerce background Able to balance marketing support with operational admin Good communicator who can explain issues clearly Detail-oriented and proactive Comfortable working independently Can improve systems and customer experience without needing constant supervision