About this role
At AWS Canada, we're seeking a driven professional to join us as a Cloud Sales Center (CSC) Campaign Manager within our Customer Acquisition organization. This role is ideal for someone who is ready to take on increased responsibility and make a significant impact on our business growth. In this position, you'll work at the intersection of sales, GTM, marketing, and customer and partner engagement, contributing to pipeline generation across multiple sales segments. You’ll serve as the key liaison between Canada CSC and other AWS teams, including Marketing, Partner Marketing, Go-to-Market (GTM), Field Enablement, and sellers, to ensure cohesive and impactful campaign strategy. Impact and Scope: • Contribute to pipeline generation through development, execution and refinement of segment-specific, industry-specific and persona-specific campaign strategies • Serve as the primary liaison with Marketing, Partner Marketing, Go-to-Market (GTM), Field Enablement, and sellers for prospecting efforts, while aligning business unit activities and go-to-market strategies to support strategic sales plays and organizational goals • Track and measure the effectiveness of campaign activities against CSC sales results and strategic goals, using data-driven insights to guide and refine future strategies • Deliver independently while seeking guidance from leadership on strategic matters Key job responsibilities • Work backwards from AWS Geo and Service pipeline goals to build campaign prioritization with service-level offers, messaging, and go-to-market execution • Clarify requirements, customer needs, and priorities to develop effective segment-specific campaign strategies • Develop detailed campaign project plans, which include: campaign goals, messaging, calls to action, marketing distribution channels, and campaign schedules • Analyze customer data, seller and customer feedback to support cross-sell/upsell strategies • Obsess over our end customer’s AWS experience and design campaigns on their behalf • Identify patterns to improve technical and business solutions within the CSC • Collaborate with senior/Executive AWS sales leaders to align strategic pipeline generation campaigns with business goals • Oversee creation and launch of sales and GTM content focused on prospecting • Model input and output-based goals and measure campaign effectiveness • Orchestrate cross-functional activities across Sales, Partner teams, and executive stakeholders • Embody a partner-first mentality • Provide feedback to AWS sales leadership on campaign strategy and opportunities to optimize • Support customer-facing sales engagement at live and virtual events, or via direct campaign execution • Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize conversion, pipeline, and revenue generation. • Advise and spearhead technology, mechanisms and tool adoption plans, in support of GTM goals, pipeline and revenue generation • Drive timely decisions and clear blockers, escalating issues appropriately