About this role
Ihre Aufgaben <ul><li><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Media-Buying & Kampagnen-Steuerung:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du planst, baust und steuerst unsere Native-Kampagnen über Outbrain, Taboola, Mediago und MGID, von der Gebotsstrategie über die Budgetallokation bis zur laufenden Optimierung des Full Funnels.</span></p></li><li><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">End-to-End-Verantwortung:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Von der Ideenfindung über Konzeption und Umsetzung bis zu Testing und Optimierung liegt das Native Advertising in Deiner Hand.</span></p></li><li><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Channel-Ausbau:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du betreust nicht nur Native, sondern auch unser Upsell-Programm (Tool: Aftersell) sowie weitere Kanäle wie Criteo, 3rd-Party-Newsletter und Connexity – und entwickelst dieses Portfolio aktiv weiter, inklusive Test neuer Native-Plattformen.</span></p></li><li><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Attribution & Profitabilität:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du arbeitest mit unserer cross-channel Attribution, verstehst den Unterschied zwischen ROAS und POAS – und triffst Budgetentscheidungen entsprechend.</span></p></li><li><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Data & Analytics:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du analysierst Performance-Daten anhand relevanter KPIs (CTR, CPC, CPA, ROAS/POAS, Conversion Rates) und leitest daraus konkrete Handlungsempfehlungen ab.</span></p></li><li><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Testing & Skalierung:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du verantwortest A/B-Tests und Skalierungs-Strategien, um Anzeigen und Landingpages messbar zu verbessern.</span></p></li><li><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Creative-Sparring:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du gibst datenbasiertes Feedback und briefst Creative Strategy, Copywriting, Grafik sowie externe Partner. Storytelling und überzeugende Werbetexte, die sich in redaktionellen Content einfügen, sind für Dich ein zentraler Hebel.</span></p></li><li><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Fachliche Führung & Teamentwicklung:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du führst das Native-Team fachlich, entwickelst es und die betreuten Kanäle weiter und wächst mittelfristig in die Rolle des Teamleads hinein.</span></p></li></ul> Ihr Profil <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Mehrjährige Erfahrung im Native Advertising (u.a. Outbrain, Taboola) und fundierte Kenntnisse im Performance-Marketing sowie der Datenanalyse</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Du liebst Zahlen und hast eine analytische, strukturierte Denkweise</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Du hast Spaß an datengetriebenem Arbeiten und kontinuierlicher Optimierung</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Bid-Strategien und eine effiziente Budgetsteuerung sind für Dich kein Problem</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Du bist kreativ, ideenreich und hast ein starkes Interesse an Storytelling und dem Aufbau von Funnelstrategien</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Du bist kommunikationsstark, verhandlungssicher und arbeitest selbstständig</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Du sprichst fließend Deutsch und gutes Englisch</span></p></li></ul><br><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><strong>Nice to have </strong><br></span><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Erste Führungserfahrung oder der klare Wunsch, Dich zum Teamlead zu entwickeln</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Erfahrung mit Tracking- und Attributionstools (z.B. GA4, Admetrics)</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Erfahrung mit weiteren Kanälen wie Readpeak, Criteo, Upsell-Tools (z.B. Aftersell), 3rd-Party-Newsletter, Connexity</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Verständnis von Funnel-Konzepten und Direct-Response-Marketing</span></p></li></ul> Warum bedrop? <p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Als <strong>Senior Native Advertising Manager (m/w/d) </strong>übernimmst Du den fachlichen Lead für unser Native-Team (aktuell zwei Mitarbeitende) und verantwortest unser Native Advertising end-to-end. Du steuerst dabei nicht nur die bestehenden Kanäle, sondern baust unser Portfolio aktiv weiter aus – mit der klaren Perspektive, Dich mittelfristig zum Teamlead zu entwickeln.</span></p> Kontaktinformationen Wir freuen uns auf Deine Bewerbung!