About this role
Ihre Aufgaben <ul><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Verantwortung für die CRM- & Lifecycle-Marketing-Strategie inkl. Roadmap-Entwicklung</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Steuerung zentraler Performance-KPIs (Umsatz, Retention, LTV, CAC-Optimierung)</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Entwicklung und Umsetzung datengetriebener Customer Journeys und Lifecycle-Kampagnen</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Aufbau und Optimierung skalierbarer CRM-Architektur (Tools, Daten, Automatisierung</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Durchführung von Testing- & Experiment-Frameworks zur kontinuierlichen Optimierun</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Enge Zusammenarbeit mit Marketing, Product und Tech Stakeholdern</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Loyality Programm (Honeybee Club)</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Abo/Subscription Modelle</span></span></div></li></ul><div style="margin:0px;padding:0px;font-style:normal;font-weight:400;font-size:14px;line-height:inherit;font-family:Inter, sans-serif;color:rgb(63,63,70);text-transform:none;background-color:rgb(255,255,255);"><div style="margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:bold;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Leadership & Entwicklung</span></span></div></div><ul><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Fachliche Verantwortung für CRM-Initiativen und perspektivisch Teamführun</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Mentoring von Junior- und Mid-Level-Profilen</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Mitgestaltung von Teamaufbau, Prozessen und CRM-Kompetenzen im Unternehmen</span></span><br><br></div></li></ul><div style="margin:0px;padding:0px;font-style:normal;font-weight:400;font-size:14px;line-height:inherit;font-family:Inter, sans-serif;color:rgb(63,63,70);text-transform:none;background-color:rgb(255,255,255);"><div style="margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:bold;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Dein Fokus & wichtig für uns</span></span></div></div><ul><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Strategisches CRM-Denken: die richtige Botschaft zur richtigen Zeit für die richtige Zielgruppe</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Analytischer Ansatz: datenbasierte Entscheidungen und klarer Performance-Fokus</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Erstellung von performancestarkem Copywriting für E-Mails (Betreffzeilen, Inhalte & Aufbau)</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Ownership-Mindset und Interesse daran, perspektivisch mehr Verantwortung zu übernehmen</span></span></div></li></ul> Ihr Profil <ul><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Mindestens 3–5 Jahre Erfahrung im CRM / E-Mail Marketing</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Erfahrung mit Klaviyo</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Du solltest bereits mit einem CRM-/E-Mail-Marketing-Tool gearbeitet haben</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Stark in Copywriting (verkaufsstark & edukativ)</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Sicher im Umgang mit Daten und KPIs</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Erfahrung mit Tools wie Canva, Slack und Notion</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Fließend Deutsch und gute Englischkenntnisse</span></span></div></li></ul> Warum bedrop? <div style="margin:0px;padding:0px;font-style:normal;font-weight:400;font-size:14px;line-height:inherit;font-family:Inter, sans-serif;color:rgb(63,63,70);text-transform:none;background-color:rgb(255,255,255);"><div style="margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:bold;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Benefits bei bedrop</span></span></div></div><ul><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Eine langfristige Perspektive in einem schnell wachsenden Health / Food Scale-up</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">kollegiale Zusammenarbeit in gutem Betriebsklima</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">flache Hierarchien</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">faire Vergütung</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">betriebliche Altersvorsorge</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">abwechslungsreiche und interessante Tätigkeit</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Scale-up Flair: Du arbeitest eng mit einem dynamischen und hochmotivierten Team zusammen</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Partizipationsmöglichkeiten an fachübergreifender Unternehmensentwicklung</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Mitarbeiter-Veranstaltungen (sofern möglich)</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Netzwerken auf verschiedenen Events und Termine, u.a. Judith Williams</span></span></div></li><li><div style="margin-top:8px;margin-right:0px;margin-bottom:8px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Einstellung ab sofort</span></span></div></li></ul>