About this role
Ihre Aufgaben <ul><li><span style="margin:0px;padding:0px;">Kampagnen-Steuerung: Du planst, baust und steuerst Paid Social Kampagnen über alle Hebel hinweg – Creative, Bidding, Budget und Automation – mit sechsstelligen Budgets</span></li><li><span style="margin:0px;padding:0px;">Full-Funnel-Strategie: Du baust die Architektur, nicht nur die Kampagnen. Du denkst den Funnel von oben bis unten und allokierst Budgets dorthin, wo sie den größten Effekt haben</span></li><li><span style="margin:0px;padding:0px;">Attribution & Inkrementalität: Du arbeitest mit unseren Tools als cross-channel Attribution Layer, verstehst den Unterschied zwischen ROAS und POAS – und triffst Budgetentscheidungen entsprechend</span></li><li><span style="margin:0px;padding:0px;">Data & Analytics: Du analysierst Performance-Daten und leitest daraus konkrete Handlungsempfehlungen ab</span></li><li><span style="margin:0px;padding:0px;">Testing & Skalierung: Du verantwortest A/B-Tests und Skalierungs-Strategien, um Creatives messbar zu verbessern</span></li><li><span style="margin:0px;padding:0px;">Creative-Sparring: Du gibst datenbasiertes Feedback an unseren Creative Strategist – was performt, was nicht, und warum. Dazu briefst du Design- und Content-Teams sowie externe Agenturen</span></li><li><span style="margin:0px;padding:0px;">Tracking & Datenqualität: Du übernimmst Mitverantwortung für unser Tracking-Setup (Pixel, CAPI, GA4), die Produktfeeds und die Qualitätssicherung der Daten</span></li></ul> Ihr Profil <ul><li>2–3 Jahre Erfahrung im Paid Social, primär mit Meta Ads</li><li>Du liebst Zahlen und hast eine analytische, strukturierte Denkweise</li><li>Du hast Spaß an datengetriebenem Arbeiten und kontinuierlicher Optimierung</li><li>Du bist kommunikationsstark und ein:e echte:r Teamplayer:in</li><li>Du sprichst fließend Deutsch und gutes Englisch</li></ul><br><strong>Nice to have: </strong><ul><li>Erfahrung mit Tracking- und Attributionstools (z. B. GA4, Admetrics)</li><li>Verständnis von Funnel-Konzepten oder Direct-Response-Marketing</li><li>Lust, deine Paid-Social-Skills bei uns weiter auszubauen</li></ul> Warum bedrop? <span style="margin:0px;padding:0px;color:rgb(62,66,66);font-family:'Aeonik pro', Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:15px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);">Als </span><b style="margin:0px;padding:0px;color:rgb(62,66,66);font-family:'Aeonik pro', Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:15px;font-style:normal;text-transform:none;background-color:rgb(255,255,255);"><strong style="margin:0px;padding:0px;font-weight:700;">Paid Social Marketing Manager (m/w/d) </strong></b><span style="margin:0px;padding:0px;color:rgb(62,66,66);font-family:'Aeonik pro', Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:15px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);">wirst du Teil unseres Performance-Teams und treibst Aufbau, Optimierung und Skalierung unserer Paid-Social-Kampagnen (Meta, Pinterest, TikTok) voran – mit dem klaren Ziel, unser Wachstum und unseren Umsatz zu pushen. Du arbeitest datengetrieben, denkst strategisch mit und wächst Schritt für Schritt in volle Verantwortung und Kampagnen-Ownership hinein.</span><br><br><div style="border:0px solid;margin:0px;font-size:14px;font-style:normal;font-weight:400;text-transform:none;padding:0px;line-height:inherit;font-family:Inter, sans-serif;color:rgb(63,63,70);background-color:rgb(255,255,255);"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:bold;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Benefits bei bedrop</span></span></div></div><ul style="border:0px solid;color:rgb(32,32,32);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Eine langfristige Perspektive in einem schnell wachsenden Health / Food Scale-up</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">kollegiale Zusammenarbeit in gutem Betriebsklima</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">flache Hierarchien</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">faire Vergütung</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">betriebliche Altersvorsorge</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">abwechslungsreiche und interessante Tätigkeit</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Scale-up Flair: Du arbeitest eng mit einem dynamischen und hochmotivierten Team zusammen</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Partizipationsmöglichkeiten an fachübergreifender Unternehmensentwicklung</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Mitarbeiter-Veranstaltungen (sofern möglich)</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Netzwerken auf verschiedenen Events und Termine, u.a. Judith Williams</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Einstellung ab sofort</span></span></div></li></ul><br> Kontaktinformationen <strong>Haben wir dein Interesse geweckt? </strong><br><br>Dann freuen wir uns von dir zu hören! Für Rückfragen stehen wir dir gerne zur Verfügung.