About this role
Ihre Aufgaben <ul><li>Entwicklung und Umsetzung unserer CRM- & E-Mail-Strategie (von Kampagnen bis Flows)</li><li>Aufbau von Segmentierungen und Personalisierungen entlang der Customer Journey</li><li>Analyse von KPIs (Open Rate, CTR, Conversion) und Ableitung konkreter Optimierungen</li><li>Erstellung von performancestarken E-Mails (Copy; Aufbau; einfache Designs)</li><li>Weiterentwicklung und Optimierung von Flows (z. B. Welcome, Retention, Abandoned Cart)</li><li>Enge Zusammenarbeit mit anderen Abteilungen (z.B. Marketing, Geschäftsführung und Customer Care)<br><br></li></ul><p style="margin:14px 0px;padding:0px;font-style:normal;font-weight:400;font-size:14px;line-height:inherit;font-family:Inter, sans-serif;color:rgb(39,39,42);text-align:left;text-transform:none;background-color:rgb(255,255,255);"><strong style="margin:0px;padding:0px;font-style:inherit;font-weight:700;font-size:inherit;line-height:inherit;font-family:inherit;">Dein Fokus</strong></p><ul><li>Strategisches CRM-Denken: richtige Botschaft zur richtigen Zeit für die richtige Zielgruppe</li><li>Analytischer Ansatz: datenbasierte Entscheidungen und Performance-Fokus</li><li>Erstellung von performancestarkem Copywriting für E-Mails (Betreffzeilen, Inhalte & Aufbau) Berufserfahrung</li></ul> Ihr Profil <ul><li>3-4 Jahre Erfahrung im CRM / E-Mail Marketing</li><li>Erfahrung mit Klaviyo ist ein Plus, aber kein Muss</li><li>Du solltest bereits mit einem CRM/E-Mail Marketing Tool gearbeitet haben</li><li>Stark in Copywriting (verkaufsstark & edukativ)</li><li>Sicher im Umgang mit Daten und KPIs</li><li>Erfahrung mit Tools wie Canva, slack, notion</li><li>Fließend Deutsch und gute Englischkenntnisse</li></ul><p style="margin:14px 0px 0px;padding:0px;font-style:normal;font-weight:400;font-size:14px;line-height:inherit;font-family:Inter, sans-serif;color:rgb(39,39,42);text-align:left;text-transform:none;background-color:rgb(255,255,255);">Wir suchen keinen reinen Newsletter-Ersteller, sondern jemanden, der CRM strategisch denkt, datengetrieben arbeitet und Performance versteht</p> Warum bedrop? <div style="margin:0px 0px 2.25rem;padding:0px;font-style:normal;font-weight:400;font-size:14px;line-height:inherit;font-family:Inter, sans-serif;color:rgb(39,39,42);text-align:left;text-transform:none;background-color:rgb(255,255,255);"><p style="margin:0px 0px 14px;padding:0px;font:inherit;"><strong style="margin:0px;padding:0px;font-style:inherit;font-weight:700;font-size:inherit;line-height:inherit;font-family:inherit;">Über uns</strong></p><p style="margin:14px 0px;padding:0px;font:inherit;">Während unsere Großeltern noch regelmäßig naürliche Produkte wie Honig und Propolis in die Ernährung der Familie zur Unterstützung des Immunsystems integrierten, findet man heute so gut wie keine natürlichen Produkte mehr.</p><p style="margin:14px 0px;padding:0px;font:inherit;"><strong style="margin:0px;padding:0px;font-style:inherit;font-weight:700;font-size:inherit;line-height:inherit;font-family:inherit;">Genau das wollen wir mit bedrop ändern!</strong></p><p style="margin:14px 0px;padding:0px;font:inherit;">Wir möchten mit natürlichen Bienenprodukten das körperliche Wohlbefinden der Menschen und die Gesundheit unterstützen. Dafür suchen wir Dich.</p><p style="margin:14px 0px;padding:0px;font:inherit;"><strong style="margin:0px;padding:0px;font-style:inherit;font-weight:700;font-size:inherit;line-height:inherit;font-family:inherit;">Deine Rolle</strong></p><p style="margin:14px 0px 0px;padding:0px;font:inherit;">Als <strong>CRM Manager (m/w/d)</strong> verantwortest Du unsere E-Mail-Kommunikation (von kreativen Newsletter-Kampagnen bis zu automatisierten Flows). Du verbindest Copy, Customer Understanding, Design und Performance und sorgst dafür, dass jede Mail relevant, ansprechend und wirkungsvoll ist.<br><br></p><div style="border:0px solid;margin:0px;font-size:14px;font-style:normal;font-weight:400;text-transform:none;padding:0px;line-height:inherit;font-family:Inter, sans-serif;color:rgb(63,63,70);background-color:rgb(255,255,255);"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:bold;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Benefits bei bedrop</span></span></div></div><ul style="border:0px solid;color:rgb(32,32,32);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Eine langfristige Perspektive in einem schnell wachsenden Health / Food Scale-up</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">kollegiale Zusammenarbeit in gutem Betriebsklima</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">flache Hierarchien</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">faire Vergütung</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">betriebliche Altersvorsorge</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">abwechslungsreiche und interessante Tätigkeit</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Scale-up Flair: Du arbeitest eng mit einem dynamischen und hochmotivierten Team zusammen</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Partizipationsmöglichkeiten an fachübergreifender Unternehmensentwicklung</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Mitarbeiter-Veranstaltungen (sofern möglich)</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Netzwerken auf verschiedenen Events und Termine, u.a. Judith Williams</span></span></div></li><li style="border:0px solid;margin:0px;"><div style="border:0px solid;margin:8px 0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:0.875rem;line-height:inherit;font-family:inherit;text-align:left;color:rgb(24,24,27);"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;"><span style="border:0px solid;margin:0px;padding:0px;font-style:inherit;font-weight:inherit;font-size:inherit;line-height:inherit;font-family:inherit;">Einstellung ab sofort</span></span></div></li></ul></div> Kontaktinformationen <p style="margin:0px 0px 14px;padding:0px;font-style:normal;font-weight:400;font-size:14px;line-height:inherit;font-family:Inter, sans-serif;color:rgb(39,39,42);text-align:left;text-transform:none;background-color:rgb(255,255,255);"><strong>Haben wir Dein Interesse geweckt?</strong></p><p style="margin:14px 0px 0px;padding:0px;font-style:normal;font-weight:400;font-size:14px;line-height:inherit;font-family:Inter, sans-serif;color:rgb(39,39,42);text-align:left;text-transform:none;background-color:rgb(255,255,255);">Dann freuen wir uns von Dir zu hören! Sende uns bitte Deinen Lebenslauf, Anschreiben und Deine Gehaltsvorstellungen zu. Für Rückfragen stehen wir Dir gerne zur Verfügung.</p>