About this role
Your purpose at Stanley/Stella <ul><li><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">We’re looking for a <strong>Digital Data Specialist</strong> who will <strong>own and elevate our entire measurement ecosystem</strong>, turning raw data into <strong>clear, actionable insights</strong> that directly impact business decisions, customer journeys, and performance.<br>You won’t just report numbers.<br>You’ll <strong>challenge assumptions, uncover opportunities and influence strategy</strong> across marketing, ecommerce and digital products.</div></li></ul><br><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">You are the <strong>bridge between data, business and experience</strong>.</div><br> Your role and impact <strong>1. Tracking & Data Governance</strong><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">Ensure data is accurate, structured and compliant across all touchpoints.<br><ul><li>Own tracking across website, webshop, marketing tools and future products</li><li>Design <strong>data layer, event taxonomy & tracking specs</strong></li><li>Manage tagging (Piwik PRO / GA / GTM): events, ecommerce, pixels, UTMs, paid media</li><li>Validate implementations & run audits (quality, consistency, GDPR, CMP)</li><li>Monitor scripts & impact on <strong>Core Web Vitals</strong></li></ul><br></div><strong>2. Reporting & Business Insights</strong><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">Turn data into <strong>decision-making tools</strong>, not just dashboards.<br><ul><li>Build Power BI reporting (DAX, Power Query, AI)</li><li>Define & align KPIs: performance, acquisition, funnels, retention, campaigns, AI visibility</li><li>Structure robust <strong>data models</strong> for consistent tracking</li><li>Support business reviews with <strong>clear insights (risks, opportunities, actions)</strong></li><li>Enable <strong>self-service analytics</strong> with strong governance</li><li>Translate complex data into <strong>simple, business-driven narratives</strong></li></ul><br></div><strong>3. Customer Journey Analysis, CRO & Optimisation</strong><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">Identify friction and unlock growth.<br><ul><li>Analyse journeys & funnels (Hotjar, Clarity, Mouseflow)</li><li>Detect drop-offs & optimisation opportunities</li><li>Support A/B testing, personalisation & CRO</li><li>Partner with teams to turn insights into <strong>measurable improvements</strong></li></ul><br></div><strong>4. Performance Monitoring & Product Analytics</strong><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">Connect performance, usage and product evolution.<br><ul><li>Monitor website performance (Core Web Vitals, RumVision) with IT</li><li>Analyse <strong>product usage & feature adoption</strong></li><li>Contribute to <strong>event-based / product analytics evolution</strong></li><li>Support data-driven, AI-enabled experiences</li><li><br></li></ul></div><strong>5. Market Intelligence</strong><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">Bring an external, forward-looking perspective.<br><ul><li>Benchmark competitors (traffic, pricing, UX, visibility) via scraping & tools</li><li>Track trends: <strong>AI-driven discovery, search evolution</strong></li><li>Explore AI analytics: anomaly detection, predictive insights</li></ul><br></div><strong>6. Cross-functional Collaboration & Data Culture</strong><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">Be the <strong>go-to expert</strong> for analytics.<br><ul><li>Translate business needs into measurable solutions</li><li>Work cross-functionally (Marketing, Product, BI, IT)</li><li>Improve UTM discipline, measurement quality, analytics maturity</li><li>Drive a strong <strong>data-driven culture</strong></li></ul></div> About you <div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;"><strong>Must-have</strong><br><ul><li>Strong experience: <strong>Piwik PRO / GA / GTM + GDPR / CMP</strong></li><li>Solid knowledge: <strong>web analytics, ecommerce, event tracking, conversion</strong></li><li>Experience designing <strong>data layers & tracking specs</strong></li><li>Strong <strong>Power BI (DAX, Power Query)</strong></li><li>UX analytics tools (Hotjar, Clarity…)</li><li>Experience in <strong>CRO / A&B testing</strong></li><li>Web scraping (Python or tools)</li><li>Sharp analytical + clear communicator</li></ul><strong>Nice to have</strong><br><ul><li>SQL / BigQuery</li><li>Core Web Vitals / performance optimisation</li><li>Ecommerce / digital product environment</li></ul></div><strong>What Success Looks Like</strong><br><ul><li><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">Data is <strong>accurate, compliant and trusted</strong></div></li><li><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">Conversion opportunities are <strong>identified & activated</strong></div></li><li><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">Reporting becomes <strong>predictive and actionable</strong></div></li><li><div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;">A real <strong>data culture</strong> is embedded</div></li></ul>