About this role
Your mission We are looking for a Senior Performance Marketing Manager to strengthen our team in Amsterdam, The Netherlands, and work with other team members in Kuala Lumpur, Malaysia. As a Senior Performance Marketing Manager at Sam Media you will handle day-to-day operations such as Google Ads and programmatic campaign management, leveraging data to drive revenue for the business, and collaborate with other departments to bring the best value.<br><br>Responsibilities:<br><ul><li>Own the creation, implementation, and optimization of all display activity for your markets to drive revenue for the business.<ul><li>Creating banners and publishing campaigns</li><li>Managing Google Ads campaigns and making sure that our investments bring the expected revenue within the given time frame.</li></ul></li><li>Leverage data and analytics tools to determine the effectiveness of campaigns and constantly optimize.<ul><li>Observing user journey on the pages and working with design to optimize to the full extent.</li></ul></li><li>Collaborate with other teams (Business Development, Design, Data & Tech) to bring campaigns to life.<ul><li>Develop and execute country marketing strategies to grow/maintain revenue.</li><li>Explaining, sharing important actions taken on marketing side with the Country Focus team(s)</li><li>Working with other teams to get the most out of marketing campaigns</li></ul></li><li>Identify and test new verticals and funnels</li></ul><br> Your profile <ul><li>4+ years of experience with Google Ads (display) in different verticals.</li><li>Comfortable segmenting large data sets to optimize campaigns (Knowledge of simple data tools is a plus)</li><li>Experience in the mVAS industry or subscription modeled businesses is required.</li><li>Experience with other marketing channels (Meta, Tiktok, GMP) is a plus.</li></ul><h2>What will make you successful</h2><ul><li>A data-driven attitude with an analytical mind</li><li>Attention to detail</li><li>Results-driven and performance-focused</li><li>Embracing a test & learn approach and not afraid to fail</li><li>Eagerness to do A/B tests to keep the campaigns ahead of the competition</li><li>Proactive and creative problem-solving capabilities</li><li>Team player mentality</li><li>Determined, unafraid to challenge others and push boundaries to achieve success</li><li>Self-motivated and resilient, able to tackle complex challenges head-on</li><li>Ability to multitask and strong project management skills</li></ul> Why us? <ul><li>We offer a competitive salary in line with market conditions and your skills and experience.</li><li>We offer flexible working schedules.</li><li>Personal development, learning and growth is integrated in our culture, you have the freedom and the budget to travel, attend conferences, workshops and training.</li><li>We offer visa sponsorship and a comprehensive relocation package when applicable.</li><li>We organize many company-sponsored activities including an annual company retreat.</li></ul>