About this role
The Specialist, CRM and Marketing Automation will play a key role in Mazda Canada’s marketing initiatives, driving customer engagement and retention through strategic communication channels, including conquesting campaigns and Mazda Boutique oversight. This individual will be responsible for the end-to-end management of CRM programs, collaborating with internal stakeholders and external vendors to ensure seamless execution of campaigns. The incumbent will ensure that Mazda’s communications align with brand standards and deliver meaningful customer experiences.