About this role
Finance of America is seeking a Digital Experience & Conversion Optimization professional to lead the strategy, design, and continuous improvement of digital customer experiences that increase lead generation, activation, and conversion. This role identifies opportunities to reduce friction across high-consideration financial journeys, develops data-driven optimization roadmaps, and leads experimentation through A/B testing and behavioral analytics. Partnering with Product, Marketing, Engineering, and Analytics, the position delivers scalable, user-centered experiences, enhances landing pages and lead flows, evolves the enterprise design system, and drives measurable business growth through impactful digital experiences.