About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client is looking for a Senior Paid Social Strategist (Media Buyer)
They're looking for a senior paid social strategist who loves implementing strategy and turning the dials in Meta Ads. The right person for this role already has a playbook for scaling accounts and geeks out on media buying, creatives, and testing frameworks.
As a teammate, you balance execution with strategic thinking — knowing when to optimize and when to escalate.
You'll own 6–7-figure monthly budgets, work directly with channel leads, and report to leadership.
The Role
Core Responsibilities
Collaborate with the VP of growth to develop our media strategy, media plans, and creative testing framework (audience targeting, segmentation, messaging, budgeting).Manage a portfolio of performance marketing campaigns across Meta and Applovin, with potential expansion to other channels.Conduct hands-on bid optimization; develop and implement bid strategies, audience testing, and ad copy testing to meet ROI targets.Build comprehensive reporting systems that support data-driven decision-making for campaign improvementsAnalyze performance metrics and recommend actions to increase conversions and business outcomes.Apply a growth-oriented mindset to identify cross-channel and omnichannel opportunities that amplify performance.
Collaboration & Communication
Work directly with your direct report to align campaign performance with business objectivesPresent performance insights and strategic recommendations in client calls and reportsTranslate complex data into clear, actionable insights for both internal teams and clientsNavigate complex stakeholder environments and align multiple decision-makers around performance goalsCommunicate proactively and clearly—client relationships are as critical as campaign resultsCollaborate effectively with client-side teams and other agency partners when applicable
Cross-Functional Excellence
Partner with creative strategists to ensure ad creative aligns with paid social best practicesCollaborate with analytics teams to implement proper tracking and attribution systemsDrive continuous improvement across campaign management workflowsDocument learnings and contribute to company-wide knowledge sharingCollaborate on broader growth strategy initiatives and integrated marketing plansRequirements
The Non-Negotiables: What Makes You Exceptional
🎯 Ownership Mentality
You don't wait for instructions—you identify optimization opportunities and execute themYou take personal responsibility for campaign performance, not just task completionYou treat every ad spend like it's your own money on the line🔍 Obsessive Attention to Detail
You catch performance anomalies others miss because you genuinely care about resultsYou review campaign settings and optimizations multiple times before implementingYou understand that small optimization details compound into massive performance gains🚀 Self-Driven Excellence
You set higher performance standards for yourself than others set for youYou continuously seek ways to improve campaign performanceYou don't need micromanagement—you thrive with campaign autonomy💡 Proactive Problem Solving
You identify potential campaign issues before they impact performanceYou come to calls with optimization strategies, not just performance reportsYou see platform changes and algorithm updates as opportunities, not obstacles📊 Data-Obsessed Curiosity
You dig deep into performance metrics to understand the "why" behind campaign resultsYou connect media buying decisions to business outcomesYou're genuinely excited by discovering insights that drive better campaign performance
Technical Foundations
While we prioritize the non-technical attributes above, you should have solid foundations in:
4+ years in paid social media buying with focus on MetaExperience managing campaigns for brands spending $500K+ monthly on paid socialTrack record of consistently hitting or exceeding ROAS, CAC, and revenue targetsAdvanced proficiency with Meta Ads Manager and TikTok Ads ManagerExperience with campaign reporting and data analysis tools
Bonus Points (Not Required, But Valuable)
Experience with third-party attribution and analytics tools (Northbeam)Background in creative strategy or performance marketingExperience in growth strategy, omnichannel campaigns, or CPG/retail brand managementUnderstanding of retail media, brand lift measurement, or omnichannel attributionExperience collaborating with multiple vendor partners and agency ecosystemsExperience with Google Sheets/Excel for building custom reporting dashboardsBenefits
Join a lean, 8-figure company at a pivotal scaling moment.Direct access to founders and full collaboration with creative direction.Work remotely - we’re optimizing for best talent, not location.Compensation USD around 3.5k/month