About this role
Role: Affiliate / UGC Strategist
Location: 100% Remote PST
Contract: Long Term / Independent Contractor
Payment: Monthly / USD / Open to be Negotiated
About the Company
We’re working with a fast-growing, digitally native lifestyle brand that has built a passionate global community around comfort, confidence, and real-world performance. Known for its inclusive, body-positive approach and innovative products, this brand has delivered category-defining intimate apparel and everyday essentials for millions of customers. With a strong direct-to-consumer foundation and a growing performance marketing engine, the company is investing in creator-led storytelling that drives real business outcomes.
About the Role
We’re looking for a Creator + UGC Performance Manager — someone who lives and breathes creator-led content and understands how to tie that content directly to performance outcomes. This is a hands-on role where you’ll own creator sourcing, outreach, brief development, and content planning with a performance mindset. You’ll work closely with paid media, social, and product teams to scale content that not only looks great but also converts.
If you have a strong instinct for what makes content truly effective and are excited about connecting creators to commerce, this is your stage.
What You’ll Be Doing
Lead Creator Strategy & Briefing
Create thoughtful, conversion-driven UGC briefs that connect product benefits to real user needs Define deliverables, formats, hooks, and storytelling angles that align with performance goals Source & Vet Creators
Identify and qualify relevant creators who fit the brand voice and target audience Build a pipeline of talent that scales with campaign needs Own Outreach & Contracts
Manage creator outreach and recruitment Handle contracts, deliverable agreements, usage rights, and compensation Negotiate with creators to get the best quality content for performance budgets Align Content to Performance
Work closely with paid media partners to ensure creative aligns with conversion metrics Use performance data to inform future briefs and creator selection Balance creative quality with cost efficiency Deliverables You’ll Produce
Creator lists with profiles and links Clear budget allocation plans tied to expected outcomes Content plans that tie creative approach back to product benefits and audience needs Requirements
What We’re Looking For
Experience & Skills
Proven experience sourcing, managing, and executing creator-driven content (UGC) Strong creative instincts — you get what works on TikTok, Meta, and emerging platforms History of working with creators in a performance-focused context Comfortable writing clear content briefs and performance expectations Experience negotiating deliverables and usage rights Knowledge of performance metrics and how they influence creative decisions Personal Traits
A creative mind with data sensibilities Organized and proactive — you anticipate next steps Great communicator who can build relationships with creators and internal teams Flexible and adaptable in a fast-paced environment