About this role
This role is responsible for managing and delivering premium brand marketing initiatives for Visa targeting high net worth, affluent, and mass affluent consumers across the NALP region. The role contributes to regional brand strategy execution by translating global and regional premium brand direction into locally relevant campaigns, partnerships, and experiences that support Visa growth objectives.
The role operates with defined autonomy, exercises independent judgment within established frameworks, and collaborates closely with regional stakeholders to deliver measurable business outcomes.
Key Responsibilities:
Manage the execution of premium marketing initiatives targeting high net worth, affluent, and mass affluent consumer segments including high income households, frequent travelers, and luxury retail shoppersSupport the evolution of Visa brand positioning toward an aspirational lifestyle brand by delivering high quality, premium focused campaigns and experiencesIdentify, develop, and manage strategic partnerships with luxury hospitality, prestige retail, and lifestyle platforms in alignment with regional brand prioritiesPlan and deliver integrated marketing campaigns across digital, social, content, and experiential channels including luxury events and loungesTrack performance against defined key performance indicators including brand awareness, brand preference, premium product adoption, and partner effectivenessWork closely with regional marketing, product, digital, analytics, and communications teams to ensure alignment with global and regional premium brand frameworksManage assigned marketing budgets and agency partners to ensure effective delivery and return on investmentMonitor consumer, travel, and luxury market trends within NALP and apply insights to campaign planning and optimizationScope and Decision Making:
Operates within established regional and global brand strategies and guidelinesMakes day to day decisions related to campaign execution, partner activation, and budget allocation within approved plansInfluences stakeholders across functions through data driven insights and strong collaborationNo direct people management responsibility, but may lead project based teams and agency partnersKey Performance Indicators:
Improvement in brand awareness and brand preference among affluent and high net worth consumersContribution to growth in premium card product adoption and usageReturn on investment from premium marketing campaigns and partnershipsSuccessful delivery of agreed premium activations and partner collaborationsKey Stakeholders:
Internal:
Brand Director NALPRegional MarketingProduct and DigitalCommunicationsAnalyticsExternal:
Luxury brand partnersPrestige retail partnersHospitality partnersMarketing agenciesMedia partnersMarket Specific Requirements:
Based in Egypt with ability to travel within the NALP region as requiredStrong understanding of local affluent consumer behavior and premium lifestyle trendsExperience driving proposition and communication on Affluent Brands in Telecom, FMCG, Tech, etcThis is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Basic Qualifications:
Five to eight years of marketing experience within premium brands, luxury retail, or prestige lifestyle sectors
Demonstrated experience managing premium portfolios and driving brand desirability among high value consumer segments
Strong strategic and commercial mindset with experience delivering integrated marketing campaigns across digital and physical channels and managing budgets
Strong stakeholder and partner management capabilities with experience working with luxury brands or prestige lifestyle ecosystems preferred
Data driven approach with ability to define key performance indicators, analyze consumer segments, track affluent consumer behavior, and optimize marketing investment
Strong communication skills with fluency in English and Arabic required and French considered an advantage
Ability to operate effectively in a dynamic regional environment while managing complexity and delivering measurable results
Core Skills and Experience:
Five to eight years of marketing experience with exposure to premium brands, luxury retail, or prestige lifestyle sectors
Demonstrated experience executing premium or high value consumer marketing initiatives
Strong understanding of integrated marketing delivery across digital, content, and experiential channels
Experience managing agencies, budgets, and external partners
Analytical mindset with ability to track performance metrics and optimize marketing investment
Strong communication skills with fluency in English required and Arabic preferred
Ability to work effectively in a regional, matrixed environment
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.