About this role
We are hiring a Senior Social Media Strategist to manage and grow premium wellness, beauty, and lifestyle brands through strategy-led content.
This is not an hourly execution role. It is a deliverable-based collaboration designed for experienced operators who take ownership of client results, communication, and strategic direction. You will manage client accounts end-to-end — from monthly planning to performance optimization — while coordinating VAs, editors, and collaborators.
The role is structured to be scalable. You will begin with one client account and, based on performance, progressively take on additional brands. Strong strategists who build efficient systems and batch workflows are able to manage multiple clients successfully.
This position is ideal for professionals who value autonomy, accountability, and long-term growth over fixed schedules or hourly billing.
Work Structure & Availability Remote freelance collaboration Partial overlap with U.S. time zones (EST or PST) required No fixed 9–5 schedule, but responsiveness during business hours is essential Deliverable-based work focused on outcomes rather than tracked hours Compensation ranges $500–$700 per client/month, depending on scope and complexity. The more clients, the more payment.
Typical Client ScopeA standard client account includes:
Managing 8–16 monthly content pieces (Reels and carousels) Writing captions aligned with brand strategy and conversion goals Monthly content planning and strategic direction Light ongoing client communication Overseeing content scheduling (executed by a VA) Supervising UGC outreach coordination (executed by a VA, strategist provides oversight)
During the first month, strategists learn the full workflow end-to-end. As performance is proven, operational tasks may be delegated to VAs, allowing greater focus on strategy and scaling to additional clients.
Key ResponsibilitiesA typical client includes:
8–16 content pieces per month (Reels + carousels)Caption writingMonthly content planningLight client communicationContent scheduling (executed by a VA but initially overseen by the freelancer)UGC outreach coordination (VA executes outreach; strategist oversees and occasionally supports depending on seniority)Requirements
3–6+ years managing social accounts end-to-endUnderstands strategy before aestheticsDemonstrated experience with premium luxury wellness and beauty brands Experience in an agency environment supporting multiple clients OR freelancing with multiple brands Worked with businesses that use social media to generate sales, leads, or client bookings (medical clinics, beauty clinics, salons, shops, etc.)Is comfortable owning client communicationThis opportunity is ideal for mid-to-senior strategists who want to operate with autonomy, own results, and grow their income through scalable client management rather than hourly work.LATAM and Europe-based candidates are strongly preferred due to time zone alignment.Is highly organized and system-drivenIs entrepreneurial in mindset and comfortable with deliverable-based compensationIs motivated by scaling to 4–6 clients rather than billing hourlyIs comfortable coordinating VAs, editors, and collaboratorsBenefits
Collaboration ModelFreelance, remote collaboration Start with one client account (average $500–$700/month per client) Opportunity to manage multiple brands over time Income scales based on performance, autonomy, and client satisfaction Long-term collaboration with growth opportunities