About this role
We’re looking for a Senior Creative Strategist with deep, hands-on experience leading large-scale Meta performance campaigns for 9-figure CPG brands.
This is not a trend-spotting or junior scripting role. We need a high-level performance operator who understands how creative directly drives revenue, lowers CPA, expands TAM, and unlocks scalable growth inside complex ad accounts.
You should have direct experience building and leading creative strategy within large Meta accounts, collaborating closely with media buyers, and producing ideas that have materially impacted revenue at scale.
Core ResponsibilitiesMeta Performance LeadershipLead creative strategy across large-scale Meta ad accountsDevelop structured testing roadmaps tied directly to CPA, MER, ROAS, and LTVCollaborate with media buying to optimize creative for performance at scaleUnderstand bid strategies, scaling frameworks, and account structureScaling & TAM ExpansionDevelop creative angles that expand Total Addressable MarketIdentify new customer personas and messaging frameworksBuild creative that breaks through fatigue and sustains long-term scaleUnlock new audience segments without sacrificing efficiencyPerformance OptimizationDrive measurable CPA improvements through strategic iterationAnalyze creative-level data (hook rate, hold rate, thumbstop rate, CTR, CVR)Continuously refine messaging, positioning, and offer framingTurn performance insights into repeatable creative systemsBig Ideas at ScaleLead large-scale campaign concepts that drive step-change growthTranslate brand positioning into performance-driven conceptsBalance bold creative ideas with direct-response fundamentalsBuild frameworks that can scale into hundreds or thousands of variationsRequirements
Direct Meta creative strategy experience for 9-figure CPG brandsExperience operating inside large accounts with high monthly spendProven track record of materially improving CPA and driving revenue growthExperience expanding TAM through creative innovationDeep understanding of performance marketing metrics and creative analytics
Ideal CandidatePerformance-obsessed but brand-awareComfortable operating in fast-scaling, high-budget environmentsStrategic thinker with executional depthHas led creative initiatives that significantly scaled revenueBenefits
Anual Salary 180000 USDAbility to work remotely.